- Acushnet Company
The Acushnet Company is a sporting goods company that focuses primarily on
golf -related products.History
Founded in
Acushnet, Massachusetts by Philip E. "Skipper" Young in 1910, the "Acushnet Process Company" focused on deresinating and supplyingrubber to industries which required it, and over time began to make their own rubber-based products including water bottles and bathing caps.In 1932 the company sectioned into two divisions: Rubber and Golf, both of which became quite successful. The Rubber division was later sold in 1985.
In 1935, the Golf division produced the "
Titleist " golf ball, which has continued to be its most successful product.In 1976 the company was purchased by American Brands (now
Fortune Brands ).Circa 2005 the company is headquartered in
Fairhaven, Massachusetts .Brands
Acushnet Company's primary brands are "
Titleist ", "FootJoy " and "Cobra". "Pinnacle" and "Scotty Cameron " are sub-brands used for specific Titleist products.Titleist
First played in the U.S. Open in 1949,
Titleist golf balls are still the top-selling ball in theUnited States . [http://www.chicagobusiness.com/cgi-bin/news.pl?id=20697&seenIt=1]The Titleist Pro V1 and Pro V1x are the dominant "pro balls" on professional tours. Although they are among the most expensive golf balls, many amateurs play them for the same reason as the pros. The Pro V1 balls have the highest backspin rate, which enables the ball to stop quickly on the green, as opposed to rolling off the back of the green. Many of the top professionals also play Titleist clubs.
FootJoy
FootJoy specialize in golf shoes, golf gloves and other golfing apparel, but also make a variety of sporting wear. Their golf shoes are particularly popular and are the number one choice of pros and amateur golfers around the world.fact|date=March 2007Cobra
Cobra is one of Acushnet Company's golf club brands. 2006 U.S. Open Champion Geoff Ogilvy, Ian Poulter, Camillo Villegas, Jason Gore and J.B. Holmes are the best known PGA TOUR pros under the Cobra umbrella.
Pinnacle
Pinnacle a distance golf ball brand marketed largely on its price.
Scotty Cameron
Scotty Cameron is a specialty brand focused on designing and manufacturing putters for the best players. Their putters have been used by the best pros on tour since 1993 and have been used to win many major championships.fact|date=March 2007 Tiger Woods uses a Scotty Cameron putter.External links
* [http://www.acushnet.com The Acushnet Company corporate site]
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