- The Site
Infobox television
show_name = The Site
caption = The Site Logo
format =
runtime =
creator =
starring =Soledad O'Brien
opentheme =
endtheme =
country = USA
network =MSNBC
first_aired =July 15 , 1996
last_aired =August 18 , 1997
num_episodes =
imdb_id = 0115358
tv_com_id ="The Site", hosted by
Soledad O'Brien , was an hour-longTV program devoted to the Internet revolution. It debuted inJuly 1996 withMSNBC 's launch and aired Monday through Saturday, reaching 35 million homes. "The Site" was a forerunner to an entire technology channel calledZDTV , later renamedTechTV , which merged to become G4.Dev Null , Soledad's animated barista co-host was voiced byLeo Laporte , who later became an anchor personality onTechTV , hosting multiple shows."The Site" covered technology in all forms, from technical aspects to news and culture. Musical artists
Duncan Sheik and Poe were among many musicians interviewed over how technology influenced their music."The Site" was preempted for two weeks in favor of news programs during the death of
Princess Diana during September 1997. It was never brought back, and the show was pulled without a send-off. Many fans of the show petitioned MSNBC to bring it back to no avail. "The Site" was reincarnated as "The Screen Savers " less than one year later, hosted by Leo Laporte beginning with the launch in May, 1998 of the new cable network ZDTV (Ziff-Davis Television), until its cancellation after the takeover byComcast .
[
left|350px|thumb|Soledad O'Brien chatted with virtual character Dev Null (Leo Laporte ) in a nightly segment on "The Site".] A nightly five-minute segment in which O'Brien engaged in spontaneous tech talk with a virtual reality cartoon character, Dev Null, was animated in real time on Silicon Graphics computers. The character was created by Leo Laporte, who did the voice and actions while wearing a motion capture suit. When O'Brien sat at an espresso bar to read email from viewers, Dev Null flirted with her while answering her computer questions. She recalled, "One of the reasons that segment of the show worked is that I could not see him as I was talking to him, and the segment was unscripted. He was funny, and his jokes were not gags."Author
Clifford Stoll and columnistJohn C. Dvorak were both regular contributors. Sometimes billed as "the Net's evening news," the show also brought Soledad O'Brien Internet fame and the nickname "Goddess of the Geeks." whileLloyd Grove in "The Washington Post " dubbed her "television's first cyberbabe.""The Site" won many awards and was named the best broadcast on internet and hightechnology by its industry peers. It also was the first television show to have aweb site which also was award-winning. The web site was designed to accompany and advance the content and reporting of the "The Site" as well as to stand alone. One reviewer hailed "The Site" as the best program on the fledgling MSNBC.
After "The Site" was cancelled by MSNBC, which went to a 24-hour news format after the death of Princess Diana, the show's staff were rehired by the parent company, Ziff-Davis, to launch
ZDTV . The new channel was devoted to digital technology, and it was substantially an extension of the themes presented by "The Site." The channel gained in popularity and was rebranded TechTV in 2001.Key contributors and on-air regulars
Cliff Stoll ,Denise Caruso ,Leo Laporte ,Matthew Hawn ,John Gilles ,Ali Hossaini ,Shauna Sampson and animated character Dev Null. Broadcast designers Victoria Webb, Susan Roderick and Executive Producer Nancy Juliber were integral to the on-air team, winning several BDA awards for work. Richard Stutting was Art Director for the award-winning website. Victoria Webb enlisted 3RingCircus to provide the network package for ZDTV. She is currently at QVC.Producers on "The Site", many of whom got their start in television there, eventually became executives at other innovative channels, including
LinkTV ,Oxygen Media , G4 andLAB HD .Regular writers and columnists
Richard Kadrey ,Kevin Poulsen ;Joel Deane ,John Gilles ,Ali Hossaini ,Matthew Hawn andShauna Sampson Executive producers
Kathy Moore (TV),Suzanne Stefanac (Web)
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