The New Archie and Sabrina Hour

The New Archie and Sabrina Hour

"The New Archie and Sabrina Hour" was the seventh and final animated series featuring Archie Comics characters under the Filmation banner. The series premiered on NBC in September 1977, rebroadcasting segments from "The Archie Show", as well as brand-new segments featuring "Sabrina, the Teenage Witch". Fred Silverman, who had ordered "The Archie Show" for CBS in 1968, had just taken over as head of programming for NBC-and was hoping that the show would jumpstart NBC's Saturday morning lineup, just as "The Archie Show" had done for CBS. Unfortunately, low ratings most likely caused by changing musical tastes and viewer fatigue with the "Archie" franchise caused the hourlong format to be shelved by October. [http://www.TVParty.com/sat77.html] The show was retooled, then divided into separate 30-minute shows: "Archie's Bang Shang Lollapalooza Show" featured Archie's Gang solving mysteries around Riverdale, while "Superwitch" featured Sabrina solving mysteries using her powers. The low ratings continued, however, and all three shows were gone by the spring of 1978 — thus ending the Archie Comics/Filmation partnership.

The new segments from this show are listed by Entertainment Rights as "The Archie and Sabrina Surprise Package".

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