Shugr

Shugr is a reduced calorie sweetener marketed as being diabetic-friendly, made of a blend of natural and non-natural ingredients including erythritol, maltodextrin, tagatose and a small amount of sucralose. The product is an almost all-natural sweetener; the amount of sucralose contained is far less than one percent, which makes it 99% "natural", although the tagatose is produced by a chemical process also. The product was launched in February 2005 by Swiss Research Inc., a California corporation.

The substance is claimed to taste almost exactly like cane sugar with a very slight, pleasant, delayed aftertaste. Because some of its ingredients are sugars, it forms syrup, caramelizes and behaves in some ways like cane sugar.

Shugr was created and developed by Swiss Research Inc. Swiss Research, Inc. entered into an agreement to sell its assets to Health Sciences Group Inc. (OTC BB: HESG.OB) in 2004. In 2006, Health Sciences and Swiss Research, Inc. sued each other in Los Angeles County Superior Court. The litigation was settled in 2007, and as part of the settlement the rights to Shugr and other products reverted to Swiss Research, Inc., a California corporation. Shugr is currently distributed by Swiss Research Inc.

As of 2007, Swiss Research Inc. is relaunching Shugr in the national and international markets.