Frank Lowe (advertiser)

Frank Lowe (advertiser)

Frank Lowe is a pioneer of the advertising agency. He first rose to fame running Collett Dickenson Pearce, which he built into one of the best known agencies in Britain. In 1981, he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide.

In 1979 Lowe arranged sponsorship of the Queen's Club Championships which became known as the Stella Artois tournament, an arrangement that lasted almost 30 years. Lowe became founder and President. In 2002 Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy.Cite web|url=http://www.telegraph.co.uk/news/newstopics/celebritynews/1915794/Sir-Frank-Lowe-weds-model-Pat-Boot-in-fifth-marriage.html|title=Daily Telegraph: Fifth time lucky for Sir Frank and his model|accessdate=2008-10-02]

He quit his eponymous agency in 2003, becoming its Chairman Emeritus, after falling out with parent InterpublicCite web|url=http://www.guardian.co.uk/media/2006/jul/17/mediaguardiantop100200664|title=Guardian: Sir Frank Lowe|accessdate=2008-10-02] who had acquired Lowe Worldwide in 1990.

After fulfilling a two year non-compete clause, Lowe founded Red Brick Road, taking its name from the route that Dorothy didn't follow in the Wizard of Oz.Cite web|url=http://www.guardian.co.uk/media/2006/jan/30/advertising.marketingandpr|title=Guardian: Lowe follows Red Brick Road|accessdate=2008-10-02] He launched by poaching Tesco's £50m advertising account from Lowe Worldwide. Other clients include Gala Coral, Sky One, Heineken and Olympus.Cite web|url=http://www.theredbrickroad.co.uk/|title=Red Brick Road Clients|accessdate=2008-10-02]

In 2008 Lowe married for the fifth time to sixties model Pat Booth.Cite web|url=http://www.telegraph.co.uk/news/newstopics/celebritynews/1915794/Sir-Frank-Lowe-weds-model-Pat-Boot-in-fifth-marriage.html|title=Daily Telegraph: Fifth time lucky for Sir Frank and his model|accessdate=2008-10-02]

He is the only account manager to have won The President’s Award from the Design and Art Directors Association of London.

References

External Links

[http://www.loweworldwide.com/background/brief.html Profile of Frank Lowe] at Lowe & Partners Worldwide [http://www.theredbrickroad.co.uk/ Red Brick Road]


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