Saude Saudade (J-Wave)

Saude! Saudade...is a Japanese FM radio broadcast programme specialised in music from Brazil, the Caribbean, and Latin Europe. It is produced and broadcasted by a Japanese FM station J-Wave, based in Tokyo, Japan. Its official title includes its corporate sponsor Noevir Saude! Saudade.... Past sponsors include Japan Airlines and Kikkoman, whose names were also part of the official programme title. It is a weekly programme, broadcasted every Sunday afternoon from 17 to 18.

ummary

The title is in Portuguese. "Saude" is a greeting indicating health or toast, while "saudade" stands for nostalgic sentiment towards bygone innocent days of childhood. Both words are said to hold the key cultural basis to understand Brazil. Because most listeners are Japanese residents in greater Tokyo area, it features Japanese-Latin artists such as Lisa Ono. The programme has its own award Brazil Disc Award, as well as special theme events at clubs. It has a monthly Portuguese DJ rotation to appeal to the growing Brazilian communities throughout Japan. Currently, the programme navigator is Nao Hayashi.

It is one of the longest serving programmes within J-Wave, with no interruption since the station's founding in 1988.

External links

* [http://www.j-wave.co.jp/original/saude/ NOEVIR SAUDE! SAUDADE...]