Atul Tandon

Infobox Person
name = Atul Tandon


image_size = 200px
caption =
birth_date = birth date and age|1959|10|01
birth_place = Delhi, India
death_date =
death_place =
occupation = Senior Vice President of World Vision, Author
main interests =
spouse = Birage Tandon
children = Karman Tandon
Sara Tandon
url = www.worldvision.org

Atul Tandon is Senior Vice President of Donor Engagement at World Vision, a Christian relief charitable organization based in Federal Way, Washington. He oversees private donor engagement and fund raising, including the acquisition, growth, and servicing of corporate and individual donor relationships. Prior to joining World Vision in 2000, Tandon served at CitiGroup as Global Branch Distribution Director and lead marketer for consumer Internet businesses. He received his MBA from the University of Delhi, India.

Tandon rose out of underpriviledged circumstances to introduce corporate leasing and then consumer finance to India in the 1980s, build a global consumer services franchise for Citigroup, launch Internet 1.0 and 2.0 businesses and now serves to build World Vision’s capacity to serve the poor at the grassroots around the world. His personal life experience has shown him the ability of the desperately poor to flourish when married with education, opportunities, economic capital and private enterprise. Tandon was featured on the front cover of the [http://www.fundraisingsuccessmag.com/search/pastissue.bsp?linkdata=08&linkvar=issue August 2007 issue] of [http://www.fundraisingsuccessmag/com Fundraising Success Magazine] , as well as in its cover story, [http://www.fundraisingsuccessmag.com/story/story.bsp?sid=71206&var=story "An Exercise in Transformation"]

The Banking Years

Atul Tandon served 19 years in the global financial services industry, primarily with banking giant Citigroup. His key role with Citibank’s global leadership team led to innvoations in the United States banking industry, such as wide-spread use of ATM machines. This was achieved by pioneering consumer franchises for the bank and leading corporate-wide culture and technology change. During Tandon's tenure at Citibank, the company grew its global consumer networks to more than 146 million accounts with $5.3 billion in income with a presence in 101 countries.

Humanitarian Relief and Involvement with World Vision and the ONE Campaign

Tandon left the banking industry in 2000 and joined World Vision’s efforts to engage individual donors, churches, the corporate sector, foundations, and community institutions in serving the poor around the world and the United States. In the process, he oversees the recruitment, growth, and cultivation of World Vision’s 3.5 million donor, church and corporate relationships in the United States. His responsibilities include the growth of World Vision’s 50-state public engagement network of regional and local offices and the major gifts and volunteer engagement functions.

Under Tandon’s leadership, World Vision has consistently grown revenues at double-digit rates, increased its name and cause awareness, scaled donor satisfaction to all-time highs and established a national presence. He led his teams to respond to disasters in what has been the longest string of emergencies in living memory. His teams launched a nationwide campaign to focus the attention of Americans on the HIV/AIDS pandemic and the plight of widows and orphans in Africa—the HopeChild campaign. He led World Vision’s emergency response capacity development, established significant Web presence, shaped radio and Christian music industry practices, created a corporate engagement platform, started a national radio newsmagazine and developed a strong brand platform for the organization.

Also of note, Tandon was one of the leading voices behind the Better Safer World campaign, which later joined together with Bono’s DATA organization to birth the ONE campaign in the United States seeking to build awareness and enthusiasm among Americans to address issues of global poverty. In addition, Mr. Tandon has been a member of World Vision International's executive team providing operational leadership to the international World Vision partnership that runs community development, relief and advocacy projects in nearly 100 countries with 35,000 staff with an annual income exceeding $2 billion. Over the past eight years, he has helped the organization build a global capacity to tackle the HIV/AIDS crisis, respond to disasters and become the world's foremost food distributor.

Supporter Transformation

His foremost contribution has been in developing and gaining organizational acceptance for a two-sided global mission, one that seeks to change lives around the world and change hearts amongst World Vision’s donors closer to home in America. These ideas around Supporter Transformation and the ethics of engaging donors are now gaining industry-wide recognition.

Board Memberships

Tandon serves on the boards of [http://visionfundinternational.org/Finance/VisionFundweb.nsf VisionFund International] and [http://sites.silaspartners.com/cma Christian Management Association] .

Publications Online

* [http://www.fundraisingsuccessmag.com/story/story.bsp?sid=71206&var=story "An Exercise in Transformation"]
* [http://www.fundraisingsuccessmag.com/story/story.bsp?var=story&sid=67406 "Is Change an Uphill Battle?"]
* [http://www.ecfa.org/PDF/Newsletters/FOCUS_1Q_2008.pdf "Bridges: Spanning the Gap Between You and Your Organization"]
* [http://www.christianleadershipalliance.com/missionstrategy/2007/buildingbiggoals.html "Building Big Goals: A Case Study from World Vision"]

References

* [http://www.advisorsinphilanthropy.org/net/frmPeoBio.aspx?Id=3335 The International Association of Advisors in Philanthropy]
* [http://www.worldvision.org World Vision]
*" [http://www.worldvision.org/news.nsf/news/atul-tandon-china-report-20080708 An Eyewitness Report from China] ", "World Vision News", July 8, 2008.
*Ady, Megan. " [http://bagendhobbits.blogspot.com/2008/01/this-is-my-lovely-friend-nathalie-and.html#links Inspiration at World Vision Conference] ", "Bag End Life", January 18, 2008.
*Gray, Jason. " [http://www.jasongraymusic.com/site.php?content=journal&journal=191060 A Stolen Computer and Perspective] ", "Buddy Hollywood Online", February 8, 2008.