- Angela Ahrendts
Angela Ahrendts is an American businesswoman. She is currently executive chairwoman of
Burberry .Ahrendts, who grew up in
New Palestine, Indiana , was born as the third of five children of an ex-model. Initially aiming to become a designer herself, she figured out she had more talent for the business side. She graduated as a Bachelor of Marketing and Merchandising atBall State University in 1981. Immediately after gaining her degree - she stated that she did her exam on one day and took the plane on the next - she moved toNew York City where she began her career in the fashion business.After several jobs and earning a reputation, she took executive positions at
DKNY from 1989-1996,Henri Bendel 1996-1998 andLiz Claiborne as a vice chair 1998-2005. In all of these executive positions she excelled managing to grow the brands etc. In 2006 she was chosen forRose Marie Bravo 's successor as the boss ofBurberry [ [http://www.burberryplc.com/brby/md/pressreleases/2005/2005-10-11/ Burberry appoints Angela Ahrendts as chief executive] ] . In 2006, Ahrendts was ranked #76 of "The 100 most powerful women" as according toForbes Magazine . [ [http://www.forbes.com/lists/2006/11/06women_Angela-Ahrendts_DIV9.html Entry on Forbes Magazine website] ]Burberry Expansion and Growth
Ahrendts has 'rebranded' Burberry. She has changed Burberry into a luxary brand instead of a brand which 'chavs' used to wear. She has grown Burberry and expanded into new areas while improving other areas. Instead of Burberry being known by just its rain coats she has changed the purses, added sunglasses, reading glasses, shoes, accesories etc. and tried to take Burberry away from overuse of plaid. Ahrendts has also planned on expanding Burberry into a more global company and she is attempting to make Burberry a major brand in the United States.
Personal life
Anegla Ahrendts' is living in England and has a husband and three children.
References
External links
*
MoneyWeek : [http://www.moneyweek.com/file/15689/profile-of-angela-ahrendts-the-queen-of-chav-couture.html Profile of Angela Ahrendts: The 'queen of chav couture'] , 7/21 2006
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