The Nature Company

The Nature Company

The Nature Company was a Berkeley, California based chain of retail stores which sold scientific toys, telescopes, artwork and music CDs.

The Nature Company was founded in 1972 by Priscilla and Tom Wrubel. Starting from its flagship store on Berkeley's 4th Street, it expanded throughout the United States, and had stores in Canada and the United Kingdom. In 1996 it was purchased by Discovery Channel, at a price of $40 million. [http://query.nytimes.com/gst/fullpage.html?res=9505E1DC1739F933A05757C0A960958260&sec=&spon=&partner=permalink&exprod=permalink Company News; Discovery to Acquire The Nature Company] NY Times, April 30, 1996] At the time, it had 114 stores in malls, airports, and on shopping streets. Prior to the sale it was owned by CML Group, the holding company for NordicTrack (fitness equipment), Boston Whaler and Smith & Hawken (gardening equipment).

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