- Face saving
Face saving refers to maintaining a good image, often in spite of adverse circumstances. It plays an important role in
negotiation , in that one party may stick to its position in order to avoid looking bad. The success of the other side's negotiator, then, may depend on finding a way to get what they want without making their rival look bad. This can involve simply the avoidance of gloating or bragging, or granting a minor concession [ [http://www.colorado.edu/conflict/peace/treatment/facesavr.htm Face Saving] , International Online Training Program On Intractable Conflict, Conflict Research Consortium, University of Colorado, USA.] . "I" statements are sometimes used to help the other person save face since they simply make a statement about one's own feelings and wishes, rather than making a judgment about the other person.Cultural aspects
Face-saving is generally viewed as more important in
high context culture s such as China, Korea, and Japan in Asia, Middle-Eastern countries such as Egypt and Iran, and Latin American countries rather than in the U.S. and other Western countries [http://www.beyondintractability.org/essay/face/] .ee also
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Face (social concept)
*Face (self image) References
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