- SatisFusion
Infobox_Company
company_name = SatisFusion, Inc.
company_
company_type = Private, wholly-owned subsidiary
foundation =September 28 ,2000 (as "SatisFusion, Inc.")
location =Long Beach, California ,USA
key_people = Fay Wood, CEO
Suzanne Schneider, COO
John Green, CTO
industry =Consumer Services
products =directory assistance , warranty repair,extended warranty .
revenue = profit US$20 million
Employees = 200 (2001)
parent = WACA
homepage = [http://www.satisfusion.com/ www.satisfusion.com]SatisFusion, Inc. is an American
Consumer Services company based in Long Beach,California , which developed, supported, and marketed a consumer service called eRetentions.History
Fay Wood and Charles Ruppman founded Wood Technologies International (later becoming SatisFusion) to offer state-of-the-art technology starting with the facilitation of claims and payment processing and other state-of-the-art electronic services for the consumer electronics, appliance and other industries.
Charles Ruppman since taking the first inbound consumer satisfaction call in 1973, has focused on building lifetime customer relationships for clients. Through this process and with the ability to spot emerging trends, Wood and Ruppman found a knack partnering with Fortune 500 companies and government agencies to provide comprehensive customer relationship management (CRM) solutions, integrating a suite of customer interaction solutions including: customer service support, inbound sales support, marketing and analytics, and customer relationship consulting.
Ruppman promoted many consumer-focused initiatives still in effect today, such as use of demographics, usage studies, trade display advertising, and standardization of ad unit sizes and codes among publishers.
SatisFusion is a
Springboard Venure Forum success story. Springboard is a national non-profit established in 2001 supporting a national network with alliances of entrepreneurial organizations and investors committed to the support of venture-backed women-led enterprises. In addition to conducting several venture forums annually as part of its mission to assist women entrepreneurs to reach venture equity markets, Springboard co-hosts a variety of educational workshops and seminars addressing the needs of women-led growth companies.Corporate affairs
Business model
SatisFusion directly and indirectly sells its products to third-party retailers, consumers, businesses, government agencies, and educational institutions using both the
Internet andcall centers facilitated through customized websites.Organization
Originally governed by a six person
Board of Directors , now is wholly-owned subsidiary of Warranty Corporation of America (WaCA).See also
* [http://www.womensleadershipexchange.com/index.php?pagename=resourceinfo&resourcekey=250 Article on Entrepreneurs featuring SatisFusion]
References
* [http://www.twice.com/article/CA325929.html Article discusses SatisFusion business model.]
External links
* [http://www.satisfusion.com/ SatisFusion homepage]
* [http://www.satisfusion.com/press/pr_12272002Waca.htm PR on Merger with WaCA]
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