Felix Velarde

Felix Velarde is a British entrepreneur who co-founded one of the first web design agencies, Hyperinteractive, in 1994. In 1997 he launched Head New Media, selling part of it to become the digital arm of Lowe & Partners in 1998. With Lowe he launched specialist Interactive Television agency Head End also in 1988, which produced the first interactive TV commercials for Tesco and Unilever. He also founded (and is now CEO of) Underwired in 1996 [ [http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,|&PipelinedPage=/Articles/16112/That+was+then+NMA+5+September+1996.html&PipelinedQueryString=liArticleID%3d16112 Hyperinteractive launches Underwired] , 1996-05-09] , and is one of the sponsors of the UK's prototype personal carbon trading system, [http://www.rsacarbonlimited.org.uk/ CarbonDAQ] .

Velarde is a Fellow of the Royal Society of Arts and a Fellow of the [http://www.theidm.com/ Institute of Direct Marketing] , and is an educator [ [http://www.theidm.com/index.cfm?fuseaction=contentDisplay.&chn=5&tpc=123&stp=99&pge=18688&fs=0 Absolute Essentials of E-Marketing] courses at Institute of Direct Marketing
[http://www.theidm.com/index.cfm?fuseaction=contentDisplay.&chn=5&tpc=123&stp=99&pge=18688&fs=0 Successful Creativity in Direct Marketing] courses at Institute of Direct Marketing] , speaker and widely-published commentator [

[http://www.newmediaage.co.uk/Articles/36199/Everything+comes+together+to+make+eCRM+the+way+forward.html ECRM is the way forward] New Media Age, 2007-13-12
[http://www.brandrepublic.com/News/758078/Targeting-its-relevant-theyll-read/ Targeting] by Trevor Clawson, Revolution Magazine, 2007-11-01
[http://www.newmediaage.co.uk/Articles/31107/Agency+procurement+is+a+collaboration%2c+not+a+conflict.html Agency procurement is a collaboration, not a conflict] by Felix Velarde, New Media Age, 2007-18-01
[http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,|&PipelinedPage=/Articles/Article.aspx&PipelinedQueryString=liArticleID%3d31559%26bPrinterFriendly%3dtrue Procurement] followup by Michael Nutley, editor, New Media Age, 2007-02-01
[http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,|&PipelinedPage=/Articles/25780/Growth+of+blogs+sees+the+same+mistakes+of+the+Web's.html&PipelinedQueryString=liArticleID%3d25780 Growth of Blogs sees same mistakes of the web's heyday] by Felix Velarde, New Media Age, 2005-20-10
"Why internet sites don't make sense for every product" by Felix Velarde, Marketing, 2001-26-01
"The Appliance of Plain English" by Felix Velarde, Financial Times, 2001-13-03
"Creating a climate for success" by Felix Velarde, New Media Creative, 1999-25-06
"Survival of the fittest" speech at the Brand Building on the Internet conference, Earl's Court, 1997-11-12
"Looking for a New England" by Felix Velarde, New Media Age, 1997-09-09] on digital marketing and marketing industry development issues.

Awards

Marketing Design Award for Best Use of the Internet 1996

MacUser Maxine for Best Online Community 1996

Cannes CyberLion for Best Online Community (Head-Space with Jason Holland) 1999
[http://www.bima.org.uk BIMA] Award for Best Use of Email 2006

References