Dubble

Dubble
Dubble
Dubble 148 72.jpg
Dubble logo

A single chunk of a Dubble bar
Type Confectionery
Owner Divine Chocolate in association with Comic Relief
Country United Kingdom
Introduced 2000
Markets UK, Canada, USA
Tagline "Changing the world Chunk by Chunk" (Worldwide)
Website dubble.co.uk (UK)

Dubble is a Fairtrade chocolate bar sold in the United Kingdom. It is produced by Divine Chocolate in association with Comic Relief. The bar consists of two chunks of Fairtrade milk chocolate which contain caramelized crisped rice.[1] Dubble has sold over 10 million bars since 2000 and released seasonal specials including Easter, Red Nose Day and Sports Relief themed chocolate products. [2]

Contents

History

Dubble was launched by Divine Chocolate (then the "Day Chocolate Company") and Comic Relief in 2000 following demand for a Fairtrade chocolate product that would appeal to all ages of consumer, including children.

The Dubble wrapper designed by CBBC competition winner Gracie Hadley

The wrapper was designed by Gracie Hadley, the winner of a national competition with CBBC. Part of the prize included a trip to Ghana to meet cocoa farmers from Kuapa Kokoo, the cooperative which grows the cocoa which would be used for the new bar and also co-own Divine Chocolate Ltd.

There have been a number of Dubble initiatives aimed at children, including a televised competition to design its wrapper and the Dubble Agents scheme encouraging children to promote fairtrade.

Dubble Agents

Children can sign up to become a Dubble Agent and get their local shop to stock Fairtrade. By becoming an Agent, children also receive competitions, games and access to the Agent Forum.


References

  1. ^ Ethical Superstore[1], accessed August 16, 2011
  2. ^ Official Website [2], accessed August 16, 2011

External links


Wikimedia Foundation. 2010.

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