- Rivella
infobox beverage
name = Rivella
type =Soft drink
manufacturer = Rivella SA
origin = SUI
introduced = 1952
variants = Rot, Blau, Grün, GelbRivella is a soft drink from
Switzerland , created by Robert Barth in1952 , which is produced frommilk plasma, and therefore includes ingredients such aslactose ,lactic acid and minerals. It comes in four varieties:* Red Rivella, the original version
* Blue Rivella, a low calorie version of Red Rivella
* Green Rivella, which is aromatized withgreen tea extract
* Yellow Rivella, which is made with soya rather than dairy milk extractsHistory
Rivella first appeared in the fifties, and has become since then one of the most popular drinks in Switzerland. [cite web
url=http://www.worldradio.ch/wrs/news/switzerland/rivella-turns-yellow-in-break-with-tradition.shtml?11307
title=Rivella turns yellow in break with tradition
date=2008-08-06
publisher=World Radio Switzerland
accessdate=2008-08-13] Due to the saturation in the swiss market, Rivella SA tried to expand selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed. [cite web
url=http://www.swissinfo.ch/eng/search/Result.html?siteSect=882&ty=st&sid=6185570
title=Americans fail to get a taste for Rivella
last=Faryal
first=Mirza
date=2005-10-25
publisher=swissinfo
accessdate=2008-08-13] Since then the company concentrates its efforts on Switzerland's neighbors. 90 per cent of Rivella's foreign sales are generated inNetherlands . This amounts to 15 million liters annually.References
External links
* [http://www.rivella.com/ Rivella website]
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