Pride of Britain Awards

Pride of Britain Awards

The Pride of Britain Awards is an annual event in the United Kingdom, honouring ordinary people who have acted bravely or extraordinarily in challenging situations.

The awards were founded by Peter Willis, an associate editor of the Daily Mirrorcite news
url=http://blogs.guardian.co.uk/mediamonkey/2008/05/monkey_goes_to_the_shaftas.html
title=Monkey goes to the Shaftas
author=Media Monkey
date=2008-05-07
accessdate=2008-06-06
work=The Guardian] , under the editorship of Piers Morgan. [cite web
url = http://www.nbc.com/Americas_Got_Talent/judges/piers.shtml
title = Piers Morgan, Judge
work = America's Got Talent website
publisher = NBC
accessdate = 2008-06-06] The first Pride of Britain Awards were held at the Dorchester Hotel, Mayfair, London in May 1999, following a joint idea by Sir Richard Branson and Piers Morgan. Prime Minister Tony Blair, who presented one of the awards at the first event, decided it should become an annual event.cite news
url=http://www.jordanembassyus.org/052199004.htm
title=Blair presents Queen Noor with Pride of Britain award
date=1999-05-22
work=Jordan Times
accessdate=2008-06-06]

The awards are televised on ITV and hosted by Carol Vorderman. The judging panel is made up of celebrities and well-known figures from a range of backgrounds, and has included multiple appearances by Sir Richard Branson, Fiona Phillips, Miriam Stoppard, Sir John Stevens, Sir Magdi Yacoub, Richard Wallace, Eamonn Holmes and Ms. Dynamite, chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis.cite web
url=http://www.prideofbritain.com/contentPages/judges/default.aspx
title=Judges
author=The Pride of Britain Awards
publisher=Trinity Mirror Group
accessdate=2008-06-06]

A special 2007 edition of The Jeremy Kyle Show was devoted to the awards, honouring the bravery of children born with deformities and other difficulties.

The awards are organised in association with the Daily Mirror, The Co-operative, ITV and The Prince's Trust.cite web
title = About Us
author = The Pride of Britain Awards
publisher = Trinity Mirror Group
url = http://www.prideofbritain.com/contentPages/AboutUs/qanda.aspx
accessdate = 2008-06-06]

References

External links

* [http://www.prideofbritain.com/contentPages/AboutUs/qanda.aspx Pride of Britain official website]
* [http://www.mirror.co.uk/news/topstories/2007/10/10/pride-of-britain-89520-19925995/ Daily Mirror]
* [http://showbiz.sky.com/showbiz/article/0,,50001-1287746,00.html Sky Showbiz]


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