Quick Response

Quick Response

Quick Response (QR) was developed in the erly 1980s and it comes from fashion industry. The basic idea of QR is to let clients tell the whole channel what to make and what to distribute and then do it fast. QR contains keeping production flexibility as to what to do and how many to do. QR focuses on production and many firms deeply implemented QR techniques. To this kind techniques is involved CAD-CAM. QR does not contain any aspects of promotion and pricing. It is called also Rapid response.

= References=

Coughlan A. T., Anderson E., Stern L. W. , El-Ansary A. I. 2001. Marketing Channels. New Jersey: Prentice Hall


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  • quick — quick1 W2S1 [kwık] adj comparative quicker superlative quickest ▬▬▬▬▬▬▬ 1¦(short time)¦ 2¦(fast)¦ 3¦(no delay)¦ 4¦(clever)¦ 5 be quick 6 be quick to do something 7 quick fix 8 have a quick …   Dictionary of contemporary English

  • quick — quickness, n. /kwik/, adj., quicker, quickest, n., adv., quicker, quickest. adj. 1. done, proceeding, or occurring with promptness or rapidity, as an action, process, etc.; prompt; immediate: a quick response. 2. that is over or completed within… …   Universalium

  • quick — [[t]kwɪk[/t]] adj. and adv. er, est, n. adj. 1) done, proceeding, or occurring with promptness or rapidity: a quick response[/ex] 2) completed in a short time: a quick shower[/ex] 3) moving with speed: a quick fox[/ex] 4) cvb easily provoked or… …   From formal English to slang

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