Matsui (company)

Matsui is the brand name of a line of electrical items such as televisions, VCRs, and microwave ovens sold in the UK, introduced in the 1980s. It is an own brand of the DSG International plc retailer, and not an independent manufacturer.

Contrary to popular belief, the company is based in the UK. The Japanese-sounding name was chosen as a device for fooling customers into believing the goods were made in Japan, since common perception at the time was that electronics from the Far East were of higher quality than European counterparts. During the 1980s, many Matsui televisions were rebranded Ferguson sets made in the UK.

Since both Dixons and Currys are owned by the same DSG International plc group, some Matsui products are identical to Currys "Saisho" branded items.

Currently there are many Matsui items on sale ranging from LCD Televisions to MP3 players. In the UK the main store brand competitor is Comet's ProLine.

[http://www.dixons.co.uk/martprd/editorial/Customer_Services] Helpline No. 08701 541541 [http://www.saynoto0870.com/search.php Look up equivalent normal "geographic" telephone number]