Aranzi Aronzo

Aranzi Aronzo is, as described on the official webpage, the combination of Mr. Aranzi and Mr. Aronzo, which releases Japanese-styled crafts books. [cite web | author= | year=2007 | title=Aranzi Aronzo | url=http://english.aranziaronzo.com/about/index.html| work= | accessdate=Oct 12 | accessyear=2007] In reality, Aranzi Aronzo is a company run by Mrs. Saito and Ms. Yomura that produces original goods. Their catch phrase is "cute, strange, cool, silly, a little bit horrible, stupid and comfortable ARANZI ARONZO". [cite web | author= | year=2007 | title=Aranzi Aronzo (real) | url=http://english.aranziaronzo.com/about/real.html| work= | accessdate=Oct 12 | accessyear=2007] The company has created several stores, books, exhibitions, and advertisements and in 2007, some of the books were published in North America.

The style of Aranzi Aronzo has been described as "kawaii", meaning Japanese cute; using expressive mascots, Aranzi Aronzo has effectively created a colorful cast of characters featured in the books. The Aranzi Aronzo characters have been also put on t-shirts, notebooks, and postcards, to name a few things. [cite web | author= | year=2007 | title=Aranzi Net Online Shop | url=http://shop.aranziaronzo.com/shopping.en/index.html| work= | accessdate=Oct 12 | accessyear=2007]

Books

Aranzi Aronzo has produced several books containing images of their projects in often humorous situations, some of which have been released in North America. [cite web | author= | year=2007 | title=Aranzi Aronzo at RandomHouse.com | url=http://www.randomhouse.com/author/results.pperl?authorid=73790| work= | accessdate=Oct 12 | accessyear=2007]

The Cute Book

One of the first books to be released in English, "The Cute Book" was released in hardcover in February 2007. [cite web | author= | year=2007 | title=The Cute Book | url=http://www.vertical-inc.com/aranzi_aronzo/the-cute-book | work= | accessdate=Oct 12 | accessyear=2007] It features dozens of patterns and instructions for making Aranzi Aronzo style crafts. Several characters like The Bad Guy, Pinkie, and Sprite appear in the book and can be made from patterns with felt.

The Bad Book

Also released in February 2007 in English, "The Bad Book" is similar to the first book, but focuses on the darker Aranzi Aronzo characters. These include The Bad Guy, The Liar, and The Thief. [cite web | author= | year=2007 | title=The Bad Book | url=http://www.vertical-inc.com/aranzi_aronzo/the-bad-book | work= | accessdate=Oct 13 | accessyear=2007] Small comics with the characters are featured throughout the book.

Cute Dolls and Fun Dolls

These books, released in October 2007 in North America, explain how to make stuffed animal versions of the Aranzi Aronzo characters. [cite web | author= | year=2007 | title=Cute Dolls | url=http://www.vertical-inc.com/aranzi_aronzo/cute-dolls | work= | accessdate=Oct 13 | accessyear=2007] [cite web | author= | year=2007 | title=Fun Dolls | url=http://www.vertical-inc.com/aranzi_aronzo/fun-dolls | work= | accessdate=Oct 13 | accessyear=2007] These books use characters like White Rabbit, Brown Bunny, The Bad Guy, and Liar and feature new ones like Silky, the Panda-Bug, and Eyelash Bunny.

Machine Gun

"Aranzi Machine Gun" was released throughout the summer of 2007 in English in three volumes. [cite web | author= | year=2007 | title=Machine Gun| url=http://www.vertical-inc.com/aranzi_aronzo/machine-gun | work= | accessdate=Oct 13 | accessyear=2007] These books show off the lives of the Aranzi Aronzo characters and have small crafts at the end of each issue.

Aranzi Cute Stuff

This upcoming book will include projects such as hairbands, book covers, and bags. This book will be released March 11 2008.

References

External links

* [http://english.aranziaronzo.com/ English Official Website]
* [http://www.vertical-inc.com/aranzi_aronzo/home Vertical's Scary Cute Aranzi Aronzo Site]
* [http://www.fluffbuff.com/2006/07/aranzi_aronzo.html Examples of Aranzi crafts]