Baconator

Foodbox
name = Baconator


caption = The Baconator
serving_size = 1 sandwich (553 grams)
calories = 840
calories_from_fat =
total_fat = 51 g
saturated_fat = 23 g
trans_fat = 2.5 g
cholesterol = 195 mg
sodium = 1880 mg
total_carbohydrate = 38 g
dietary_fiber = 1 g
sugars = 8 g
protein = 56 g
vitamin_a = 30% USDA daily intake
vitamin_c = 8%
vitamin_e =
calcium = 50%
iron = 70%
folate =
source = [http://www.wendys.com/food/pdf/us/nutrition.pdf www.wendys.com]
notes = US % Daily Value based on 2000 calorie diet.

The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.cite web |url=http://www.usatoday.com/money/economy/2007-10-25-882112895_x.htm |title=Wendy's review continuing |author= |publisher=USA Today |date=2007-10-25 |accessdate=2007-12-11 |quote=The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.]

The burger is claimed to be "the greatest burger" by the company. It is often served with a "double upped" order of fries and a "cool and crisp" Frosty.cite web |url=http://www.usatoday.com/money/economy/2007-10-25-882112895_x.htm |title=Wendy's review continuing |author= |publisher=USA Today |date=2007-10-25 |accessdate=2007-12-11 |quote=The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.]

Product description

The Baconator consists of two 4oz. beef patties, two slices of American cheese, six strips of bacon, mayonnaise, and ketchup on a premium bun.

Variations

The Spicy Baconator was an LTO that consisted of two 4oz. beef patties, two slices of pepperjack cheese, six strips of bacon, chipotle ranch sauce, and jalapeños.

History

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.cite web |url=http://www.nytimes.com/2007/11/24/business/24interview.html?ei=5088&en=88faae66d331c09a&ex=1353560400&partner=rssnyt&emc=rss&pagewanted=print |title=A Turnaround Plan That Includes Baconators |author=Andrew Martin |publisher=the New York Times |date=2007-11-24 |accessdate=2007-12-11 |quote=The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to a slight up-tick in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007. As part of the introduction, the Baconator became a numbered value meal item in the US and Canada, with the number varying by market area.

Naming and trademarks

The name "Baconator" is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008 "Baconator" became a registered federal trademark. As of April 4, 2008 "Baconator" was an allowed international mark. The name was created by Strategic Name Development.

Advertising

Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red--the only area of color in the scene.

As a cross promotion with the Canadian Football League, The Baconator has been named the official burger of the League [ [http://www.wendys.canadiannetstakes.com/Prizes.aspx Kick for a Million Details] ] .

References

ee also

* Burger King BK Stacker

succession box
before = Big Bacon Classic
title = Official Wendy's bacon sandwich
years = 2007 - present
after = Incumbentsuccession box
before = BK Stacker
title = The Greatest Burger
years = 2007 - present
after = Incumbent