Radical trust

Radical trust

Radical trust is a term used to describe the confidence that any structured organization, including government, library, business, religion and museum, has in collaboration and empowerment within online communities. Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest and the organization 'trusts' and uses that input in its management.

One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0 in Tim O'Reilly's weblog post "What is Web 2.0" [http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html] . Radical Trust is listed as the guiding example of trusting the validity of consumer generated media.

This concept is considered to be an underlying assumption of Library 2.0. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. (Harris, 2006). The direction a library would take would be based on evidence or rationale provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management distinct from data-based management decisions.

In marketing, Collin Douma further describes the notion of radical trust in the article "Radical Trust" [http://www.radicaltrust.ca/wp-content/uploads/2007/10/radical_trust.pdf] August 28, 2006 Marketing Magazine (Canada) as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer to peer consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information. Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them. The expression 'radical trust' has also been used in a religious context. (Schertz, 2007)

References

*O'Reilly, Tim. What is Web 2.0 [http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html] . Design Patterns and Business Models for the Next Generation of Software, Sept 30, 2005. Wikipedia listed as primary example of radical trust.

*Douma, Collin. Radical Trust. Marketing Magazine [http://www.radicaltrust.ca/wp-content/uploads/2007/10/radical_trust.pdf] . August 28. 2006

*Douma, Collin. What is Radical Trust? [http://www.radicaltrust.ca/about/] Oct 1, 2006

* [http://www.archimuse.com/mw2007/papers/spadaccini/spadaccini.html] Chan, Sebastian and Jim Spadaccini. Radical Trust: The State of the Museum Blogosphere

* [http://library2.usask.ca/~fichter/blog_on_the_side/2006/04/web-2.html] Fichter, Darlene. Web 2.0, Library 2.0 and Radical Trust: A First Take. April 2, 2006.

*Harris, Christopher. A Matter of (Radical) Trust. School Library Journal. New York: Nov 2006. Vol. 52, (11) pg. 24.

*Kimberly Bolan, Meg Canada, Rob Cullin. Web, Library, and Teen Services 2.0. Young Adult Library Services. Chicago: Winter 2007. Vol. 5, Iss. 2; pg. 40-43.

*Schertz, Mary. Living by the Word. The Christian Century. Chicago: Sep 4, 2007. Vol. 124, (18) pg. 18-19.

External links

* [http://www.radicaltrust.ca/wp-content/uploads/2007/10/radical_trust.pdf Radical Trust.ca] .


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Radical Loving Care — is the name of a book by Erie Chapman. The book describes an approach to health care intended to create patient experiences in hospitals and charities that honor the vulnerability of people in need. A key element of care described in Radical… …   Wikipedia

  • Radical center (politics) — The terms radical center or radical middle describe a third way philosophy as well as an associated political movement. Followers of this philosophy claim to improve understanding by simultaneously affirming both sides, whether that be… …   Wikipedia

  • Radical War — The Radical War, also known as the Scottish Insurrection of 1820, was a week of strikes and unrest, a culmination of Radical demands for reform in the United Kingdom of Great Britain and Ireland which had become prominent in the early years of… …   Wikipedia

  • North American Islamic Trust — (NAIT) Type Private; not for profit; tax exempt organization under Section 501(c)(3) of the Internal Revenue Code Founded Plainfield, Indiana, US (1973 (1973)) Founder(s) Muslim Students Association Headquarters …   Wikipedia

  • In Lust We Trust (album) — Infobox Album | Name = In Lust We Trust Type = Album Artist = The Ark Released = 26 August 2002 Recorded = Polar Studios, Sandovie Studios, Jailhouse Studios and 9 Volt Studios Genre = Rock Length = 44:06 Label = Virgin Records Producer = Peter… …   Wikipedia

  • NHS primary care trust — A Primary Care Trust may commission community health centres. An NHS primary care trust (PCT) is a type of NHS trust, part of the National Health Service in England. PCTs commission primary, community and secondary care from providers. Until 31… …   Wikipedia

  • Baptist Healing Trust — The Baptist Healing Trust is a religious (Christian) non profit foundation in Nashville, Tennessee, created to provide healthcare services to the vulnerable in middle Tennessee. The Trust is required to use the majority of its investment income… …   Wikipedia

  • Joseph Rowntree Charitable Trust — The Joseph Rowntree Charitable Trust (JRCT) is a philanthropic trust that chiefly supports work undertaken in the UK, Ireland and South Africa. It is one of four trusts set up by Joseph Rowntree in 1904.The JRCT states:: We are an independent,… …   Wikipedia

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Web 2.0 — A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user centered design,[1] and collaboration on …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”