SIS International Research

SIS International Research

Infobox Company
company_name = SIS International Research
company_logo =
company_type = Private
foundation = 1984
location = New York, NY
industry = Marketing research
products = Research Marketing research Business-to-Business research Market Intelligence
homepage = [http://www.sisinternational.com/ www.sisinternational.com]

SIS International Research is a global market research firm headquartered in New York City. The company provides full-service custom market research services, on-demand intelligence answering services and global research media. SIS International was founded in 1984 and initially provided syndicated market intelligence reports. Beginning in 1990, the company expanded its operations in Europe and further expanded into Asia, including China. SIS International continuously conducts ad hoc custom research in over 120 countries for over 50 industries. [ [http://www.hoovers.com/sis-international-research/--ID__128828--/free-co-factsheet.xhtml SIS International Research - Company Overview - Hoover's ] ] [ [http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=2496403&CFTOKEN=&ID=1001252&attributes.fuseaction=Listing&AdNo=1 GreenBook: SIS International Research ] ] [ [http://www.quirks.com/directory/sourcebook/detail.aspx?cid=16233 Quirks.com - Researcher Sourcebook Company Details ] ]

Organization

The company is organized into three divisions.

SIS International Custom ResearchTM. Its flagship full-service Market Research division, SIS International Custom ResearchTM, conducts custom Qualitative Market Research & Quantitative Market Research, Emerging Markets Research, Business Intelligence, Competitive Intelligence, Focus Groups, Strategic Planning and Political Polling. The division's specialties have traditionally been Market feasibility/entry research, Business-to-Business research and Market Sizing studies.

SIS Global Research MediaTM. The division provides the Global Market Intelligence Tracking Service, custom industry tracking services, the Marketintelligencestm blog, the Industry Synthesis Blog, webinars, published books, Worldwide Intelligence Library and other research products. The Global Market Intelligence Tracking Service (GMITS) is a quarterly analysis of 13 industries in terms of competitive movements, mergers & acquisitions, strategic analysis, opportunities and challenges. SIS GRM has published over 4 books, including "China's Generation Y:Understanding the Future Leaders of the World's Next Superpower," "Global Gold," "Global Jump Start" and "The Intelligent Corporation."

SIS Intelligence AnsweringTM. The division offers on-demand intelligence services for companies and executives.

History

In 1984, Ruth Stanat founded SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report company. The company capitalized on offering monthly research reports to companies during this period of relatively scarce information on global markets.

In 1986, SIS International is a founding member of the Society of Competitive Intelligence Professionals (SCIP).

In 1990, Ruth Stanat published "The Intelligent Corporation" on effective strategic planning and building the intelligent corporate intranet.

In 1998, Ruth Stanat published "Global Gold: Panning for Profits in Foreign Markets" and "Global Jumpstart."

In 2002, the company changed its logo to a light blue and silver globe.

In 2005, the company published one of the first books on China's Generation Y.

In August 2007, the company adopted the slogan "Navigate the Global Economytm".

In October 2007, the company launched a blog for company analysts to discuss their insights and market research trends.

In December 2007, the company launched webinar services on global market issues, such as the Middle East market.

References

[Stanat, Ruth. Global Gold. New York: AMACOM, 1998. ] [ "SIS International." Greenbook. April 2008. http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=2496403&CFTOKEN=&ID=1001252&attributes.fuseaction=Listing&AdNo=1]

ee also

*List of marketing research firms
*Information industry
*SIS
*China's Generation Y

External links

* [http://www.greenbook.org/greenbook/index.cfm?AcceptClicked=Yes&CFID=2496403&CFTOKEN=&ID=1001252&attributes.fuseaction=Listing&AdNo=1 Greenbook Company profile]
* [http://www.hoovers.com/sis-international-research/--ID__128828--/free-co-factsheet.xhtml Hoovers Company profile]
* [http://www.sisinternational.com/ SIS International Official Website]
* [http://www.sisinternational.com/custom/ SIS International Custom Research]
* [http://www.chinageny.com China's Generation Y book page]
* [http://www.marketintelligences.com/2007/10/25/carrefour-as-a-global-retailer--where-is-walmart.aspx SIS MarketIntelligences Blog]
* [http://www.industrysynthesis.com Industry Synthesis Blog]
* [http://www.marketresearch.com/publisher/3541.html Marketresearch.com's Description of SIS International Research]
* [http://www.business.com/search/rslt_default.asp?vt=all&type=web&query=sis+international+research&x=0&y=0 Company Listing SIS]
* [http://www.sisinternationalresearch.com/sitemap.html SIS International Research]


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