Brian Collins

Brian Collins is an American designer and creative director. He was the Chairman and Chief Creative Officer of the Brand Innovation Group, Ogilvy & Mather, in New York City for nine years (1998–2007), prior to starting his own experiential branding firm, COLLINS:. [cite web |url=http://adage.com/article?article_id=121915 |title=Collins, a new agency within the Interpublic Group] His new agency is part of the Interpublic Group.

Ogilvy and Mather

His team's work at Ogilvy includes the design of a fantasy chocolate factory/retail store for Hershey in Times Square; [cite web |url=http://images.businessweek.com/ss/06/06/wonders_retail/index_01.htm?chan=search |title=Hershey store, Times Square] the design of the new Motorola brand, [cite web |url=http://www.idonline.com/article_motorola.asp |title=Motorola brand redesign] the new Kodak logo, [cite web |url=http://www.identityworks.com/reviews/2006/kodak.htm |title=Kodak logo] and a redesign of Sprite for Coca-Cola; [cite web |url=http://designarchives.aiga.org/entry.cfm/eid_657 |title=Sprite brand Redesign] the campaign and design program for New York City’s bid for the Olympic Games, NYC2012; [cite web |url=http://www.stepinsidedesign.com/STEPMagazine/Article/28494 |title=Design for NYC’s Olympic bid: NYC2012] the creation of Helios House, [cite web |url=http://64.233.169.104/search?q=cache:A4ryPc3vbxMJ:gliving.tv/architecture-design/helios-house-innovative-design/+helios+house&hl=en&ct=clnk&cd=12&gl=us&client=firefox-a |title=Helios House, BP gas station] the first LEED-certified gas station, which was built (in 2007) for BP in Los Angeles, with the firm Office dA and JohnstonMarkLee.

In response to the events of 9/11, his team produced the exhibit and book Brotherhood, a tribute to New York City’s firefighters. [cite web |url=http://designarchives.aiga.org/entry.cfm/eid_472 |title="Brotherhood", book and exhibit]

Collins’ team also produced a traveling international photo exhibit that explored what “beauty” meant to 60 female photographers. The intent of the exhibit [cite web |url=http://www.adcglobal.org/archive/search/?year=&id=412 |title=Dove, Beyond Compare exhibit] and website, [cite web |url=http://www.campaignforrealbeauty.ca/realbeauty/ |title=Dove "Beyond Compare" website] entitled "Beyond Compare", was to broaden the definition of beauty to include women of all ages, shapes, and colors. As such it helped launch Dove’s “Campaign for Real Beauty.”

Collins produced "The Ecology of Design", a handbook on environmental design thinking, published in 1996 by the AIGA. [cite web |url=http://designarchives.aiga.org/index.html?s1=2|s2=1|eid=2029 |title="The Ecology of Design", AIGA] He also initiated the annual forum “Designism: Design for Social Change,” sponsored by the Art Directors Club of New York. Panelists discuss the direction of the design industry and explore whether design and advertising demand a “social context.” [cite web |url=http://www.adcglobal.org/connections/podcasts/?tag=17 |title=Designism, Art Club of NYpodcast: ]

Collins has spoken about innovation and design around the world, including at the World Economic Forum in Davos, Switzerland. [cite web |url=http://blogs.businessweek.com/innovate/NussbaumOnDesign/archives/2006/01/innovation_in_d.html |title=2006 World Economic Forum, Davos, Switzerland]

Collins:

The first work from [http://www.collins1.com/ COLLINS:] was covered by the [http://www.nytimes.com/imagepages/2008/04/06/weekinreview/06heller.html/ New York Times] on April 6, 2008. The story reviewed their design of the campaign to stop global warming done for the [http://wecansolveit.org/ Alliance for Climate Protection] , the organization founded by former Vice President and Nobel Laureate Al Gore. The campaign was developed with the [http://www.martinagency.com/ Martin Agency] of Richmond, Virginia.

Honors

The Massachusetts College of Art and Design gave its Distinguished Alumni yes !Award to Collins in 2004. [cite web |url=http://www.massart.edu/alumni/dist_alum04.html |title=Distinguished Alumni |publisher=MassArt |accessdate=2007-10-23] Fast Company magazine named Collins as one of five American “Masters of Design” in 2005. [cite web |url=http://www.fastcompany.com/magazine/95/open_design-collins.html |title=Fast Company 2005 Masters of Design Award] The National Organization for Women gave his team its Image Award in 2006 for work they did on Dove’s Campaign for Real Beauty. [cite web |url=http://www.now.org/organization/conference/2006/speakers.html |title=2006 National Organization for Women, Image Award]

External links

* [http://www.collins1.com/ COLLINS:] Brian Collins' New York based design group

References