- Transparent Marketing
Transparent Marketing is what the mass-marketing of the 20's to 60's has become today. Transparent marketing refers to the non-deceptive tactics used to engage modern consumers. More importantly, it refers to the non-deceptive tactics that modern consumers expect. The idea is that consumers will no longer allow big media, corporations or any seller for that matter to lie to them. They want to understand exactly what they are sold and they want the ad to the point. If it is not, the consumer will most likely pass it over.
Transparent Marketing is trend that has taken over American culture since the late nineties, and it will continue to grow until the only people marketing products are consumers themselves. Sellers and producers will just be expected to produce good products. That is the general theory of course. It's not so much that it is expected for sellers/producers to stop some sort of push in the advertising realm, but rather that consumers will becoming more and more central to spreading the word of products.
Viral flash widgets on the web is one such example. Facebook applications that are shared between friends is another such example. Word of mouth marketing would be an ancient such example. However, the widgets and facebook applications are honestly the same thing, just supercharged by the technological catalysts that support them.
Related terms that encompass niche areas of Transparent Marketing include:
Word of Mouth Marketing
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Viral Marketing
Widget Marketing
Facebook MarketingWikipedia Marketing
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