Brainsworking

Brainsworking refers to a strategy in business networking, in which the goal is not the networking itself, but responsible knowledge sharing resulting in business benefits for both sides. [ [http://derstandard.at/?url=/?id=2950200 Article on Brainsworking in "Der Standard"] ] . The concept, a wordplay on brains and networking, has been created by Austrian entrepreneur and Chief networking officer Selma Prodanovic.

The concept includes the ability to use networking intelligence and connected thinking skills in sharing and creating new knowledge in fostering business development (which also includes personal development, creativity and innovation). [ [http://businessnetworksmanagement.blogspot.com/2006_07_01_archive.html Business, Networks, Management blog] ] . It can also be used as a tool for development strategies, as it builds on the fact that each human being is unique and has a unique value advantage to bring into the knowledge exchange network and contribute in that way to achieving sustainable progress. [ [http://www.brainswork.at/html_englisch/group_brainswork_institute.htm The Brainsworking Institute] ]

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