Vision Council of America

The Vision Council is a nonprofit trade association 501(c)(6) that aims to create awareness of the value and importance of vision care and to grow the eyewear and vision care market. The organization accomplishes this through education, forums and expositions, industry statistics and data, technical standards, marketing/public relations and advocacy.

Education: Through education and training, The Vision Council provides a valuable service to help optical manufacturers build a more effective sales force. Our dynamic spokespeople, all with optical experience, provide training on a variety of topics, customized to meet individual companies’ needs.

Forums and Expositions: The Vision Council, in partnership with Reed Exhibitions, sponsors and produces two the most important optical events in the Unites States - International Vision Expo East and International Vision Expo West. Bringing together industry professionals and experts to meet with exhibitors from all over the world, each show delivers four days of outstanding education and a three-day exhibition of the best products and services the industry has to offer.

Industry Data: The Vision Council is committed to bring its members, and the market as a whole, the best and most reliable optical industry information possible. The Vision Council produces and distributes several reports throughout the year, including VisionWatch (in partnership with Jobson Publishing), Consumer Barometer, Benchmarking Study, Ophthalmic Retail Study and others.

Technical Standards: Working with U.S. and international organizations and agencies, The Vision Council and its members lead the way in developing and refining optical standards. These standards cover a variety of topics, including data communication, lens quality and job tray automation.

Marketing/Public Relations: The Vision Council aims to educate consumers about the importance of vision health. In 2008, the Vision Council of America became The Vision Council. All vision care messages are now delivered through the organization's brand. Vision care messages were previously communicated through the "Check Yearly. See Clearly." nationwide public-awareness campaign.

• Eyecessorize: Eyecessorize is The Vision Council's fashion initiative designed to enhance the overall image of eyewear. The initiative utilizes the media to position eyewear as a “must-have” accessory by focusing on the fashion and lifestyle elements of frames and lenses. Consumers can learn about eyewear trends by visiting www.eyecessorize.com.

Advocacy: In a proactive effort to represent and advance the interest of its' members, The Vision Council has taken the lead in advocating for, or against, policies that have an impact on the eyewear industry. In particular, The Vision Council plays an active role in children’s vision care legislation, as well as regulatory and standards issues.

External links

* [http://www.thevisioncouncil.org The Vision Council]
* [http://www.eyecessorize.com Eyecessorize]