LOHAS

LOHAS

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market; [ cite journal
last = Cohen
first =Maurie J.
authorlink =
coauthors =
title =Consumer credit, household financial management, and sustainable consumption
journal =International Journal of Consumer Studies
issue =Volume 31 Issue 1
pages =Page 57–65
date =January 2007
url =http://www.blackwell-synergy.com/doi/full/10.1111/j.1470-6431.2005.00485.x?prevSearch=keywordsfield%3A%28%22LOHAS%22%29
doi =10.1111/j.1470-6431.2005.00485.x
volume =31
] [cite book
last = Halweil
first = Brianink =
coauthors =Lisa Mastny, Erik Assadourian, Linda Starke, Worldwatch Institute
title =State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society
publisher =W. W. Norton & Company
date =2004
pages =167
isbn = 0393325393
] and , a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.Fact|date=June 2008 Author Paul H. Ray, who coined the term "Cultural Creatives" in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous".cite news
last = Cortese
first = Amy
coauthors =
title =They Care About the World (and They Shop, Too)
work =Business Section
publisher =New York Times
date =July 20, 2003
url =http://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63
] [cite news
last = Everage
first = Laura
title =Understanding the LOHAS Lifestyle
work =Gourmet Retailer Magazine
publisher =Nielsen Business Media
date = October 1, 2002
url =http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1738479
accessdate =
] Included in the cultural creative demographic are consumers of "new age" goods and services.cite news |url=http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |title=Body & Soul, yoga w/o the yoyos |author=David Moore |date=June 17, 2002 |publisher=Media Life] cite news |url=http://www.publishersweekly.com/article/CA219343.html |title=Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base |author=Judith Rosen |date=5/27/2002 |publisher= -- Publishers Weekly]

Products and services

The marketplace includes goods and services such as:
*Organic and locally grown food
*Organic and natural personal care products
*Hybrid and electric cars
*Green and sustainable building
*Energy efficient electronics/applicances
*Socially responsible investing
*Natural household products (paper goods and cleaning products)
*Complementary, alternative and preventive medicine (Naturopathic, Chinese medicine, etc.)
*Fair trade products

cope

LOHAS is a recognised market segment in the USA, Western Europe [especially [http://www.lohas.de Germany] ] and South East Asia. Progressive Asian countries and regions, including Japan, Singapore and Taiwan have similarly aligned interests.

The Japanese government recently launched "Cool Biz", a campaign that encouraged offices to allow their workers to remove the tie and adopt light-colored business suits. This made great a contribution to the environment as offices adjusted their themostats up to 28 degree celcius, subject to the government's instruction.

ee also

*LOVOS - Lifestyles of Voluntary Simplicity

References

External links

* [http://lohas.com/] LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
* [http://www.lohaswire.com/ LOHASwire.com] Canadian news wire agency specializing in LOHAS


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  • LOHAS — ist ein Akronym für „Lifestyles of Health and Sustainability“ (Lebensstile für Gesundheit und Nachhaltigkeit). Es steht für Lebensstile oder Konsumententypen, die durch ihr Konsumverhalten und gezielte Produktauswahl Gesundheit und Nachhaltigkeit …   Deutsch Wikipedia

  • Lohas — ist ein Akronym für „Lifestyle of Health and Sustainability“. Es steht für einen Lebensstil oder Konsumententyp, der durch sein Konsumverhalten und gezielte Produktauswahl Gesundheit und Nachhaltigkeit fördern will. Häufig handelt es sich um… …   Deutsch Wikipedia

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