LOHAS

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market; [ cite journal
last = Cohen
first =Maurie J.
authorlink =
coauthors =
title =Consumer credit, household financial management, and sustainable consumption
journal =International Journal of Consumer Studies
issue =Volume 31 Issue 1
pages =Page 57–65
date =January 2007
url =http://www.blackwell-synergy.com/doi/full/10.1111/j.1470-6431.2005.00485.x?prevSearch=keywordsfield%3A%28%22LOHAS%22%29
doi =10.1111/j.1470-6431.2005.00485.x
volume =31 ] [cite book
last = Halweil
first = Brianink =
coauthors =Lisa Mastny, Erik Assadourian, Linda Starke, Worldwatch Institute
title =State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society
publisher =W. W. Norton & Company
date =2004
pages =167
isbn = 0393325393] and , a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.Fact|date=June 2008 Author Paul H. Ray, who coined the term "Cultural Creatives" in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous".cite news
last = Cortese
first = Amy
coauthors =
title =They Care About the World (and They Shop, Too)
work =Business Section
publisher =New York Times
date =July 20, 2003
url =http://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63 ] [cite news
last = Everage
first = Laura
title =Understanding the LOHAS Lifestyle
work =Gourmet Retailer Magazine
publisher =Nielsen Business Media
date = October 1, 2002
url =http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1738479
accessdate = ] Included in the cultural creative demographic are consumers of "new age" goods and services.cite news |url=http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |title=Body & Soul, yoga w/o the yoyos |author=David Moore |date=June 17, 2002 |publisher=Media Life] cite news |url=http://www.publishersweekly.com/article/CA219343.html |title=Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base |author=Judith Rosen |date=5/27/2002 |publisher= -- Publishers Weekly]

Products and services

The marketplace includes goods and services such as:
*Organic and locally grown food
*Organic and natural personal care products
*Hybrid and electric cars
*Green and sustainable building
*Energy efficient electronics/applicances
*Socially responsible investing
*Natural household products (paper goods and cleaning products)
*Complementary, alternative and preventive medicine (Naturopathic, Chinese medicine, etc.)
*Fair trade products

cope

LOHAS is a recognised market segment in the USA, Western Europe [especially [http://www.lohas.de Germany] ] and South East Asia. Progressive Asian countries and regions, including Japan, Singapore and Taiwan have similarly aligned interests.

The Japanese government recently launched "Cool Biz", a campaign that encouraged offices to allow their workers to remove the tie and adopt light-colored business suits. This made great a contribution to the environment as offices adjusted their themostats up to 28 degree celcius, subject to the government's instruction.

ee also

*LOVOS - Lifestyles of Voluntary Simplicity

References

External links

* [http://lohas.com/] LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
* [http://www.lohaswire.com/ LOHASwire.com] Canadian news wire agency specializing in LOHAS