KYQQ

Infobox Radio Station
name = KYQQ


city = Arkansas City, Kansas
area = Wichita
branding = "Radio Lobo 106.5"
slogan =
airdate = 1979
frequency = 106.5 (MHz)
format = Spanish
erp = 100,000 watts
class = C
owner = Journal Broadcast Group
website = [http://www.radiolobo1065.com/ http://www.radiolobo1065.com/]
callsign_meaning =

KYQQ is a radio station operating in Wichita, Kansas, and licensed to Arkansas City, Kansas. Calling itself "Radio Lobo 106.5," the station airs a Spanish format and is owned by the Journal Broadcast Group out of Milwaukee, WI.

History

Signed on the air in 1979 as KBUZ under owners Gary & Ann Violet, the station did various formats from Country, Top-40, and Hot AC. In 1982 the station added an Urban Contemporary music program on Sunday evenings targeting Wichita, later extending the program on a daily basis in the evenings by 1983. By 1984, KBUZ evolved into the format full-time giving Wichita its first full-time Urban station. KBUZ had a large following of listeners with its Urban format despite its poor signal into Wichita and the market not having a very large African American population.

Around August 1987, The Violets sold KBUZ to Kelsey Broadcasting Corporation, based out of Orlando, Florida. Kelsey dropped the Urban format and flipped to Adult Contemporary as KWKL "Lite 106.5". KBUZ's audience mostly African Americans were upset over the format change. By this time the station upgraded its signal to broadcast full coverage over Wichita. KWKL's AC format only lasted a year, then it flipped to Oldies as "Kool 106.5".

By the early 90s KWKL dropped its Oldies format and started stunting by playing David Bowie's "Changes" and Bananarama's "I Heard A Rumor" repeatedly and a drop between the songs saying "All Good Things Must Come To An End, Out With The Old" referring to the demise of KWKL's Oldies format. A few days later the station flipped the format to Adult Top 40 as KYQQ "Q-106.5". It later moved into a Mainstream Top 40 and briefly a Dance/Rhythmic Top-40 competing against former Top 40 107.3 KKRD (Now Classic rock KTHR).

In mid 1992, unable to compete with Top 40 powerhouse KKRD at the time, KYQQ changed format from Top-40 to Country as "Hot Country 106.5, later back to "Q-106.5" to compete against Country powerhouses KFDI-FM and KZSN. KYQQ had limited success against the two stations. KFDI's owners, Great Empire Broadcasting, purchased KYQQ in 1994. Great Empire sold its stations to Journal Broadcast Group in 1999. The Country format was dropped in 2002 for its current Spanish format. It first signed on as "La Maquia Musical" and later changed to Radio Lobo. KYQQ's only competitor in the market is KANR "Fiesta 92.7"

External links

* [http://www.radiolobo1065.com Station website]
*fmq|KYQQ