- Leukos Films
Leukos Films is a production company launched in
September 2007 by Indian actor, Madhavan. It's first release was "Evano Oruvan ", which was released commercially inDecember 2007 . Despite having a below average opening the film became an average grosser due to glowing reviews and positive word of mouth. [ [http://sify.com/movies/tamil/fullstory.php?id=14534125 Maddy-A savvy producer! - Sify.com ] ]Marketing strategy
"Leukos Films" have organised sponsored international premieres for "
Evano Oruvan " across the globe. The lead stars, Madhavan,Sangeetha and Seeman will be present at all venues and will also have a “Meet & Greet” with winners of contests in every city. Top celebrities, press and the elite will be invited for the premieres and they will voice their views on the film. [ [http://sify.com/movies/tamil/fullstory.php?id=14534125 Maddy-A savvy producer! - Sify.com ] ]The premieres in
Los Angeles ,New York andToronto will be on 26, 27 and 28 October respectively. It will be for the first time that an Indian film will have such big premieres across the globe before its theatrical release. "Evano Oruvan ", will be also premiered from Nov 6 to 12 in UAE and Nov 22 to 24 inSingapore andMalaysia .References
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