Spadea

Spadea

A spadea or spadia (also "spadea fold") is a separately printed, unbound broadsheet that is folded around a newspaper or other periodical, or around one of its sections, appearing as a partial page or flap over the front and back.

Spadeas have been an advertising mechanism for publishers for centuries, particularly for magazines and comics. They have become popular for other publishing forms as well; in 2007 the New York Times implemented a spadia ad campaign for the first time. [ [http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003645611 Editor and Publisher] article on NBC's spadea ad campaign]

"see also: gatefold, split gatefold"

External links

* [http://www.doubletongued.org/index.php/dictionary/spadia/ Doubletongued dictionary]
* [http://www.google.com/url?sa=t&ct=res&cd=2&url=http%3A%2F%2Fsfgate.com%2Fc%2Fadvertise%2Fpdf%2Fprodreq_comics_sizes.pdf&ei=vxj5Rs-sCKLierOIiPQO&usg=AFQjCNGgfk205JLwiN2t7qAEVK0-33sMKA&sig2=Fy_xfO2fCTIdZyijw3CNuQ Example for comics from sfgate.com]

References

http://www.newsdesigner.com/archives/002443.php


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