Analyx

Infobox Company
name = Analyx

type = Privately held
genre =
foundation = Poznan, Poland (2006)
founder = Sascha Stürze
location_city = Poznan
location_country = Poland
location =
locations =
area_served = Europe
key_people = Sascha Stürze (Founder & CEO)
Pawel Komorowski (COO)
Aleksandar Ivanov (Head of R&D)
industry = Knowledge Process Outsourcing (KPO)
products = Virtual Test Markets
Electronic Prediction Markets
MarketWorx - a market analysis software
services = Data analytics
Business intelligence
Customer analytics
Econometric modeling
Market research
revenue =
operating_income =
net_income =
owner =
num_employees =
parent =
divisions =
subsid =
slogan = "We make sense of data"
homepage = [http://www.analyx.com/ www.analyx.com]
footnotes =
intl =

Analyx is a German-Polish Advanced Knowledge process outsourcing & Consulting firm. Its focus is on applying scientific analytic methods to managerial decision problems. Analyx was founded by Sascha Stürze – an Ex-McKinsey consultant who published on Offshoring & Outsourcing before. The company is headquartered in Poznan, a university city in Western Poland.

ervices & Products

Analyx utilizes novel techniques to predict consumer and market behaviour, e.g. Complexity Science and agent-based modeling & simulation. Its clients are chiefly from the telecommunications, retail, finance, consumer goods and public policy sectors – dominantly in Western Europe. The flagship products of the company are Virtual Test Markets, which are simulations of Multi-agent systems to forecast consumer and market reactions.

taff & Cooperations

The roots of Analyx in academia are reflected in the large number of academic cooperations the company is maintaining, e.g. with the Laboratory for Intelligent Decision Support Systems (IDSS). Company staff have advanced degrees from Mathematics, Statistics, Computer Science, Physics, Economics, Sociology and Psychology.

Methods

The main methods the company relies on are:
* Electronic Prediction Markets
* Artificial Intelligence, e.g. Machine learning methods
* Data Mining
* Multi-agent systems for Virtual Test Markets
* Econometrics and multivariate statistics, e.g. cluster analyses

ee also

* Test market
* Predictive analytics
* The Wisdom of Crowds
* Offshoring
* Outsourcing

References

* Gerd Wenigs, [http://www.lvz-online.de/special/19573.html"Die besten Ideen werden groß, in dem man sie mitteilt" Leipziger Volkszeitung, p. 9 (Juli 2007)] – Awards for Best High-Tech Start-Up companies in Central Europe featuring Analyx.
* [http://www.dwk-poznan.pl/comp.php?id=109&lang_id=2 Website of the German Business Circle Poznan featuring Analyx]
* [http://www.competence-site.de/cc/experten.nsf/experte/S3689-Sascha-Stuerze Directory of Domain Experts featuring the founder of Analyx]
* Sascha Stürze on Offshoring trends: 2006, [http://www.amazon.com/Offshoring-Understanding-Emerging-Mckinsey-Institute/dp/1422110079 “Sustaining India’s offshoring future”] , in Diana Farrell, ed., “Offshoring”. Harvard Business School Press. ISBN 1-422-11007-9

External links

* [http://www.analyx.com Official website of Analyx]
* [http://idss.cs.put.poznan.pl/site/idss-en.html Laboratory for Intelligent Decision Support Systems (IDSS)]
* [http://tu-dresden.de/die_tu_dresden/fakultaeten/vkw/iwv/kom/links/analyx Academic research of Analyx at Dresden University of Technology]
* [http://www.mckinsey.com/mgi/publications/emerginggloballabormarket/index.asp The Emerging Global Labor Market] - 12-month research project on the impact of service offshoring on global labor markets by the McKinsey Global Institute (also covering knowledge offshoring)
* [http://www.simworld.co.uk/ SimWorld]