Imagination Games

Infobox Company
company_
company_name = Imagination Games
company_type = Private
foundation = 1982
location = Adelaide, Australia
industry = Games
key_people = Shane Yeend, CEO
homepage = [http://www.imaginationgames.com www.imaginationgames.com]

Imagination Games is a multi-platform game company that creates, produces and distributes interactive entertainment. It has developed socially interactive games across a number of formats including traditional games and puzzles, DVD and mobile.

History

Founded 23 years ago in Adelaide, Australia, by Shane Yeend, Imagination Games pioneered the concept of “Interactive entertainment” within the board game industry. Utilizing patented DVDi technology, DVD Game Pro, Imagination Games changed the way consumers can play games. Currently, it holds licenses to some of the hottest titles in entertainment and can be found in over 85,000 retail outlets worldwide. Most notably, Imagination Games is home to last year’s number one selling DVD game in the US, "Deal or No Deal", featuring Howie Mandel.

CEO

Shane Yeend is the CEO and founder of Imagination International Corporation. He created the concept and foundation of Imagination, “interactive entertainment” by combining social game interaction with television and DVDs. In the last six years, Shane has transformed DVD games into a brand-new $400MM global entertainment consumer category. Since its conception, Imagination has grown to a $150MM business, with products available worldwide.

Partnerships

Games

ANDY Games

*Planet Earth
*Singing Bee
*In Order To Win
*Would You Rather
*Who Wants To Be a Millionaire
*Family Feud 3rd Edition
*Family Feud Movies
*Fact or Crap Beat da Bomb
*WildLife DVD Board Game
*SeaLife DVD Board Game
*Shout About TV "'everyday!!!
*Shout About Movies
*Shout About Music
*The Brain Game
*America's Funniest Home Videos
*BS
*Battle Of The Sexes 2nd
*Beat The Parents
*Bert’s Family Feud
*Bunco
*Celebrity Bingo
*Charades
*Dance Dance Revolution DVD Game
*Deal or No Deal
*Derby Day
*Disney Trivial Pursuit
*Mecca Bingo
*Shane Warne’s Cricket Test
*Sudoku
*DVD Ball
*Family Feud 2nd Edition
*Family Fortunes UK
*Let's Make a Deal
*Live Bingo
*MGM Screen Test
*Name That Tune 80’s Edition
*Pirates Of The Caribbean DVD Treasure Hunt
*Pop-A-Razzi
*Press Your Luck
*Shrek Bingo
*Spin the Bottle
*Suggs 80’s Quiz Night
*UEFA Champions League

Board Games

*Fact Or Crap
*Backwords
*The Wrong Game
*Mind Twist
*Urban Myth
*Stupidopoly
*Boys Are Stupid! Board Game
*Beat The Clock
*To Tell The Truth
*Sudoku
*Jumble
*Travel Trivia Challenge

Other Products

*Tetris Cube
*Left Center Right
*Wet Head
*Snipe It

Awards

*2007 DVDA Award - Content Owners Excellence in Game Discs: Pirates of the Caribbean
*2007 Creative Child Awards - Game of the Year: Wildlife
*2007 Creative Child Awards - Preferred Choice: Beat The Parents
*2007 Creative Child Awards - Seal of Excellence: Pirates of the Caribbean

References

* http://www.americanexpress.com/australia/pdfs/BEXP_Online_Cover-Story.pdf
* www.theadvertiser.com.au
* http://gameindustry.biz/press_release.php?aid=12941
* http://www.imaginationgames.com
* http://www.austrade.gov.au/A-little-Imagination-goes-a-long-way-/default.aspx
* http://boardgames.about.com/b/a/257447.htm?terms=imagination+games
* http://www.forbes.com/businesswire/feeds/businesswire/2007/07/24/businesswire20070724005535r1.html
* http://www.toynewsmag.com/news/28856/Imagination-catches-Catchphrase