WLOR

WLOR

Infobox Radio station
name = WLOR


city = Huntsville, Alabama
area = Tennessee Valley
branding = "True Oldies 1550"
slogan =
airdate =
frequency = 1550 kHz
format = True Oldies/Talk
power = 50,000 watts (day) 44 watts (night)
class = D
facility_id = 39508
coordinates = coord|34|51|09|N|86|39|10|W|
callsign_meaning =
former_callsigns = WHBS, WAAY, WAAJ
owner = Rocket City Broadcasting LLC
licensee = BCA Radio, LLC
sister_stations = WAHR, WRTT-FM
webcast = mms://72.236.125.114/wlor
website = http://www.jammin1550.am
affiliations =

WLOR (1550 AM, "True Oldies 1550") is a radio station licensed to Huntsville, Alabama, USA, that serves the greater Tennessee Valley area. The station carries a mix of oldies music, talk radio, and sports coverage.

History

The station originally started in 1946 as WHBS on 1490 AM, which was owned by "The Huntsville Times". They later added an FM simulcast on 95.1 FM which they later pulled the plug on in around 1959 as FM was not doing well at the time. They moved the station to 1550 and increased the daytime power to 5000 watts (daytime) around 1960. From 1961 to 1989, this station used the call letters WAAY as the Top 40-formatted AM sister station of WAAY-TV. The station went to 50,000 watts-daytime power in 1980 (the maximum output for US AM radio stations) and then operated from a separate daytime and nighttime site until 1991. WAAY-AM also rolled out AM Stereo in the Huntsville market in 1984 using the Kahn-Hazeltine stereo system. Both WAAY AM/TV stations were owned and operated by Smith Broadcasting.

When the AM station was sold, the new owners were required to change the call letters. They chose WAAJ in April 1989 to accompany the station's change to a gospel music and religious format. This format and calls ran until April 1993 when the station became WLOR.cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=39508 |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database] Around 1998 WLOR returned to the air with a Black-Gospel format (daytime only as the nighttime site had been demolished).

In March 2000, the station was purchased by STG Media LLC (Steven J. Shelton, president) for a reported sale price of $425,000. [cite news |title=Changing Hands |work=Broadcasting & Cable |date=2000-03-27] Around 2002 the station began the "Jammin' 1550" branding and nighttime operations resumed from the daytime site.

In June 2008 ABC's The Touch programming was replaced with ABC's True Oldies Channel format. This "true oldies" format is programmed by Scott Shannon.

Technical changes

On June 19, 2007 the station was granted a construction permit to downgrade from a class B to a class D station using a single transmitter site and a nighttime power reduction from 500 watts to just 44 watts. The station was licensed to operate as a class D at reduced nighttime power on April 24, 2008. [cite web |work=Federal Communications Commission |url=http://fjallfoss.fcc.gov/prod/cdbs/pubacc/Auth_Files/1225351.pdf |format=PDF |title=AM Broadcast Station License]

Previous logos

References

External links

* [http://www.jammin1550.am/ WLOR official website]
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