Brightcove

Brightcove is a Cambridge, MA based online video publishing company. It runs Brightcove.tv, a video sharing and distribution site, and Brightcove Studio, a set of tools for creating custom media players. Both the sharing site and the custom player tools use Adobe Flash technology to stream Flash Video to widgets.

History

Brightcove was founded in 2004 by Jeremy Allaire, who now serves as CEO.

In March, 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. [cite news | url=http://blog.brightcove.com/blog/2006/03/brightcove_acqu.html | title=Brightcove Acquires MetaStories - Official Press Release | work=http://blog.brightcove.com | date=2006-03-20 | language=English] . In May of that same year it established a distribution partnership with TiVo [cite news | url=http://blog.brightcove.com/blog/2006/05/hello_tivo.html | title=Hello, TiVo | work=http://blog.brightcove.com | date=2006-05-10 | language=English] [cite news | url=http://www.usatoday.com/tech/news/2006-05-09-tivo-brightcove_x.htm | title=TiVo hooks up with Internet video and ad sales service | work=http://www.usatoday.com | date=2006-05-09 | language=English] [cite news | url=http://online.wsj.com/article/SB114722999038648626.html | title=TiVo to Offer Video From the Internet In Brightcove Deal | work=http://online.wsj.com/ | date=2006-05-10 | language=English] [cite news | url=http://www.news.com/2100-1041_3-6070542.html | title=TiVo links with Brightcove as PC-TV lines blur | work=http://www.news.com/ | date=2006-05-09 | language=English] and a content delivery partnership with Limelight Networks [cite news | url=http://blog.brightcove.com/blog/2006/05/brightcove_and_.html | title=Brightcove and Limelight Networks Partnership | work=http://blog.brightcove.com | date=2006-05-23 | language=English] .

Coinciding with a series of deals with UK media companies, Brightcove opened an office in London in July, 2007.cite news | url=http://blog.brightcove.com/blog/2007/07/brightcove-laun.html | title=Brightcove Launches UK Operations, New Deals Announced with Viacom's BET Networks & Hachette Filipacchi UK | work=http://blog.brightcove.com/ | date=2007-07-13 | language=English]

Internet TV Partnerships

In December 2005 Brightcove partnered with Reuters to create a program to syndicate customized news video players. [cite news | url=http://blog.brightcove.com/blog/2005/12/reuters_syndica.html | title=Reuters syndication | work=http://blog.brightcove.com | date=2005-12-20 | language=English] [cite news | url=http://www.news.com/Reuters%20video%20to%20get%20mass%20distribution/2100-1025_3-6001968.html?tag=nefd.top | title=Reuters video to get mass distribution | work=http://www.news.com/ | date=2005-12-20 | language=English]

In 2006, Brightcove completed a flurry of Internet TV partnership deals with big media companies such as The New York Times Company (NYTimes.com and About.com) [cite news | url=http://blog.brightcove.com/blog/2006/02/new_york_partne.html | title=New York Times and Brightcove partnership | work=http://blog.brightcove.com | date=2006-02-10 | language=English] [cite news | url=http://newyorkbusiness.com/apps/pbcs.dll/article?AID=/20060208/FREE/602080708 | title=New York Times partners with Web-video firm | work=http://newyorkbusiness.com | date=2006-02-08 | language=English] , Discovery Communications (Discovery Channel, Travel Channel, TLC , and Animal Planet) [cite news | url=http://blog.brightcove.com/blog/2006/04/discovery_launc.html | title=Discovery & Brightcove Team Up to Launch Broadband Video Channels | work=http://blog.brightcove.com | date=2006-04-19 | language=English] , Newsweek [cite news | url=http://blog.brightcove.com/blog/2006/06/newseek_now_pla.html | title=Newsweek, now playing on Brightcove | work=http://blog.brightcove.com | date=2006-06-07 | language=English] , Sony BMG [cite news | url=http://blog.brightcove.com/blog/2006/06/sony_bmg_teams_.html | title=Sony BMG Teams Up With Brightcove to Launch Musicbox Video | work=http://blog.brightcove.com | date=2006-06-19 | language=English] , Warner Music Group [cite news | url=http://blog.brightcove.com/blog/2006/10/warner_music_gr.html | title=Warner Music Group and Brightcove Deal | work=http://blog.brightcove.com | date=2006-10-26 | language=English] , British Sky Broadcasting [cite news | url=http://blog.brightcove.com/blog/2006/08/skysports_footb.html | title=SkySports - Football Premiership, Now Playing on Brightcove | work=http://blog.brightcove.com | date=2006-08-21 | language=English] , and Time-Life [cite news | url=http://blog.brightcove.com/blog/2006/12/time_life_taps_.html | title=Time Life Taps Brightcove for Internet Video Initiative | work=http://blog.brightcove.com | date=2006-12-12 | language=English] .

In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video [cite news | url=http://www.usatoday.com/money/media/2007-02-12-mag-video-usat_x.htm | title=Magazines start studios to join online video craze | work=http://www.usatoday.com/ | date=2007-02-12 | language=English] by signing deals with print media companies including: Time Inc., TV Guidecite news | url=http://blog.brightcove.com/blog/2007/02/time_inc_partne.html | title=Time Inc. Announces Corporate-Wide Partnership with Brightcove for Internet Video; TV Guide Taps Brightcove Syndication Services & Brightcove.com To Expand Distribution of Celebrity News Coverage | work=http://blog.brightcove.com/ | date=2007-02-12 | language=English] , Washingtonpost.Newsweek Interactive [cite news | url=http://blog.brightcove.com/blog/2007/02/washingtonpostn.html | title=Washingtonpost.Newsweek Interactive & Brightcove Announce Partnership | work=http://blog.brightcove.com/ | date=2007-02-27 | language=English] , Hachette Filipacchi, Rodalecite news | url=http://blog.brightcove.com/blog/2007/03/magazine_publis.html | title=Magazine Publishers Hachette Filipacchi & Rodale Partner With Brightcove to Launch Internet Video Channels for Magazine Properties | work=http://blog.brightcove.com/ | date=2007-03-15 | language=English] , Meredith Corporation [cite news | url=http://blog.brightcove.com/blog/2007/04/meredith_launch.html | title=Meredith Launches Better.tv Broadband Network with Brightcove | work=http://blog.brightcove.com/ | date=2007-04-10 | language=English] , The Hearst Corporation [cite news | url=http://blog.brightcove.com/blog/2007/04/hearst_newspape.html | title=Hearst Newspapers Partners With Brightcove To Launch Internet Video Channels for Top U.S. Newspapers | work=http://blog.brightcove.com/ | date=2007-04-11 | language=English] , Nielsen Business Mediacite news | url=http://blog.brightcove.com/blog/2007/10/trade-media-pub.html | title=Media Trade Publishers Tap Brightcove to Transform Magazine Properties into Internet Video Destinations | work=http://blog.brightcove.com/ | date=2007-08-12 | language=English] , Crain Communications, Reed Business Information, Wine Spectator, and National Geographic.

Many television and cable media companies began to use Brightcove as an alternate, non-exclusive distribution channel for their video content.cite news | url=http://blog.brightcove.com/blog/2007/02/brightcove_anno.html | title=Brightcove Announces New Partnerships with TMZ & Disney's Buena Vista Television | work=http://blog.brightcove.com/ | date=2007-02-05 | language=English] [cite news | url=http://blog.brightcove.com/blog/2007/03/showtimes_the_t.html | title=Showtime's The Tudors - Full Episodes on Brightcove.com | work=http://blog.brightcove.com/ | date=2007-03-20 | language=English] [cite news | url=http://blog.brightcove.com/blog/2007/04/cbs_corporation.html | title=CBS Corporation Taps Brightcove.com As Distribution Partner for News & Entertainment Programming | work=http://blog.brightcove.com/ | date=2007-04-12 | language=English] [cite news | url=http://blog.brightcove.com/blog/2007/06/fox_brightcove_.html | title=Fox & Brightcove Announce Company-Wide Agreement Empowering Broadcast, Cable & Studio Programmers to Launch Ad-Supported Internet Video Channels & Consumer Media Campaigns | work=http://blog.brightcove.com/ | date=2007-06-18 | language=English] [cite news | url=http://www.variety.com/article/VR1117967102.html | title=Fox locks deal with Web TV service: Brightcove pacts with company | work=http://www.variety.com/ | date=2007-06-17 | language=English] [cite news | url=http://www.clickz.com/showPage.html?page=3626183 | title=Fox Signs On with Brightcove | work=http://www.clickz.com/ | date=2007-06-18 | language=English] [cite news | url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=62468 | title=Brightcove Scores Fox Distribution Deal | work=http://publications.mediapost.com/ | date=2007-06-18 | language=English] [cite news | url=http://blog.brightcove.com/blog/2007/08/weather-channel.html | title=Weather Channel Taps Brightcove to Relaunch its Ad-Supported Internet Video Channels | work=http://blog.brightcove.com/ | date=2007-08-17 | language=English] One notable deal, announced in a September 2007 press conference by New York City Mayor Michael Bloomberg [cite web | url=http://link.brightcove.com/services/player/bcpid1185143677?bclid=1203030886&bctid=1201989847 | title=Mayor Announces NYCTV OD | work=http://nyc.gov/html/nycmg/nyctvod/html/home/ | date=2007-09-24 | language=English] , introduced "nyctv on demand", a partnership with publicly-owned tv network nyctv to offer on demand programming online. [cite news | url=http://blog.brightcove.com/blog/2007/09/city-of-new-yor.html | title=City of New York & Mayor Bloomberg Launch NYC TV On-Demand with Brightcove | work=http://blog.brightcove.com/ | date=2007-09-25 | language=English] [cite news | url=http://www.variety.com/article/VR1117972639.html?categoryid=1009&cs=1 | title=Big Apple teams for web TV: Bloomberg announces deal with Brightcove | work=http://www.variety.com/ | date=2007-09-24 | language=English]

Brightcove Studio

The Brightcove Studio is home to the Brightcove Internet TV platform. Geared toward professional video publishers, the studio is used to create, customize, distribute, and monetize video player widgets. Videos, lineups, players, and online channels are all created and managed through a content management system called the "Brightcove Console", a Flex-based rich internet application. Monetization is achieved through video sales and advertising.

Brightcove.tv

Brightcove.tv is a video website dedicated to promoting Brightcove content. Every publisher who creates a Brightcove account is assigned a "channel", their own page on Brightcove.tv.

Publishers can customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description can be updated in the user's profile. The content of a channel is defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.

References

External links

* [http://www.brightcove.com Brightcove Corporate]
* [http://www.brightcove.tv Brightcove.tv]
* [http://studio.brightcove.com Brightcove Studio]
* [http://blog.brightcove.com Brightcove Blog]