- Jay Chiat
[Morton] Jay Chiat (
October 25 ,1931 –April 23 ,2002 ) was an Americanadvertising designer.Chiat was born in the
Bronx inNew York City and grew up inFort Lee, New Jersey . He attendedRutgers College , graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. As an adult he shortened his legal name to Jay Chiat. He served in theUnited States Air Force .In 1962, Chiat teamed up with
Guy Day to form theChiat/Day advertising agency inLos Angeles (nowTBWAChiatDay ).Chiat/Day went on to create some very memorable advertising campaigns and was named U.S. Agency of the Decade in 1989. Their clients included powerhouses such asApple Computer , Nike, Energizer,Nissan , Pathfinder, Infiniti,American Express , orReebok . Three Chiat/Day campaigns, theApple Computer 1984 campaign, the Energizer Bunny campaign, and the Nynex Yellow Pages campaign, were chosen by the trade publicationBrandweek as three of the top 20 ad campaigns of the last 20 years. The "1984" Apple spot duringSuper Bowl XVIII is said by many to be the event which marked the beginning of advertising as an event. Many of those who worked with Jay Chiat during this period are now leading practitioners in the industry. In 1999, Jay Chiat was inducted into theAmerican Advertising Federation Hall of Fame , the industry's greatest honor. Elliott, Stuart (April 24, 2002). Jay Chiat, Advertising Man on a Mission, Is Dead at 70. "New York Times "]
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