RPA (Rubin Postaer and Associates)

Infobox_Company
company_name = RPA
company_
company_type = Advertising and Marketing Agency
foundation = 1986
location = Santa Monica, CA
key_people = Gerry Rubin, Larry Postaer
num_employees = 500
homepage = [http://www.rpa.com rpa.com]

RPA is a full-service, independently-owned advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associatesAccording to RPA's website [http://www.rpa.com] ] . RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.

Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.

RPA billed in excess of $1 billion dollars in 2007 [Cite news|title= Adage Data Center | publisher= Adage | url =http://adage.com/datacenter/datapopup.php?article_id=116378 ] . RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005) [Cite news|title= Adage Data Center | publisher= Adage | url =http://adage.com/datacenter/datapopup.php?article_id=116378 ] .

Clients

*Acura
*Bosley (search marketing)
*California Thoroughbred Racing
*Honda Automobiles
*Honda Corporate
*La-Z-Boy
*Lenox Financial Mortgage (media)
*MGM (media)
*Mandalay Bay Resort and Casino
*Pharmavite's SOYJOY
*Pentax

Recent awards and recognitions

*2007 Bronze Jay Chiat Planning Award [Citenews|title= Brand Strategists Planning| publisher= Brand Strategists url=http://brandstrategists.blogspot.com/2007/08/jay-chiat-planning-awards-announcement.html ]
*2006 OMMA Creative Agency of the Year [Citenews|title= MediaPost| publisher= Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=53197&Nid=%3C:NewsLetterId:%3E&p=%3C:id:%3E ]
*2006 Webby award Honoree [Citenews|title= Webby Awards| publisher= Webby Awards url=http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=126 ]
*2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005) [Citenews|title= Ad Forum RPA| publisher= Adforum url=http://www.adforum.com/preview/subscriber/awards.asp?ID=5335&TDI=AGvtUEn8&orderby=&page=1 ]
*2006 Yahoo! SearchLight Award [Citenews|title= Ad Forum RPA| publisher= Cnet url=http://www.news.com/8301-10784_3-6042566-7.html ]
*2006 Yahoo! Big Idea Purple Chair [Citenews|title= Ad Forum RPA| publisher= RPA Press Release url=http://www.rpa.com/subsections/press.html?section=2006&id=yahoo%21bigideachairfinalrelease ]
*2006 “Best in Show” IAB/Adweek (MIXX) Awards [Citenews|title= Ad Forum RPA| publisher= Cnet url=http://www.news.com/8301-10784_3-6042566-7.html ]
*2006 “Gold” IAB/Adweek (MIXX) Awards [Citenews|title= Ad Forum RPA| publisher= Cnet url=http://www.news.com/8301-10784_3-6042566-7.html ]
*2006 Creative Media Awards- Television [Citenews|title= Ad Forum RPA| publisher= Cnet url=http://www.news.com/8301-10784_3-6042566-7.html ]
*2006 Creative Media Award- Search Marketing [Citenews|title= Ad Forum RPA| publisher= Cnet url=http://www.news.com/8301-10784_3-6042566-7.html ]

Notable campaigns

*Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?” [Citenews|title= Gladwell | publisher= Gladwell | url=http://209.85.173.104/search?q=cache:sti5uYBwlMUJ:www.gladwell.com/pdf/khaki.pdf+bugle+boy+jeans+you%27re+wearing%3Frubin+postaer+and+associates&hl=en&ct=clnk&cd=2&gl=us ]
*Honda Accord- An Accord hangs in a gallery like a painting. [Citenews|title= New York Times | publisher= New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260 ]
*Honda Odyssey- Launch campaign featuring pop artist Keith Haring [Citenews|title= New York Times | publisher= New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260 ]
*Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp. [Citenews|title= New York Times | publisher= New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260 ]
*Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs. [Citenews|title= New York Times | publisher= New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260 ]
*Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan. [Citenews|title= New York Times | publisher= New York Times url=http://query.nytimes.com/gst/fullpage.html?res=990CE7DE143AF937A25753C1A96E958260 ]
*Honda- People who look like their Honda vehicles are showcased. [Citenews|title= imedia connection | publisher= imediaconnection url=http://www.imediaconnection.com/content/2848.asp ]
*ampm Convenience Store- Campaign centered around the slogan, “Too Much Good Stuff.” [Citenews|title= High Beam | publisher= High Beam url=http://www.highbeam.com/doc/1G1-57066102.html ]
*Honda Element and Friends- Honda Element traits are likened to unusual animals. [Citenews|title= imedia connection | publisher= imediaconnection url=http://www.imediaconnection.com/content/7394.asp ]
*Honda Element and Friends- Gil the Crab tries to save his job through mySpace [Citenews|title= Mediapost | publisher= Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50248 ] .
*Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour. [Citenews|title= Mediapost | publisher= Mediapost url=http://www.google.com/adwords/gadgetads/success/honda.html ] .

References

External links

* [http://www.rpa.com/ RPA official website]