Analyst relations

Analyst relations

Analyst relations is a corporate communications and marketing activity in which corporations communicate with ICT industry analysts (also known as research analysts) who work for independent research and consulting firms.

Large corporations supplying technology hardware, software, networking, and IT services usually have an Analyst Relations person or team (sometimes called industry relations). They enable the briefing of industry analysts about their company's strategy, products and services; help them with research requests; and generally try to persuade these influential third parties to represent them in the best possible light (to end user purchasers of IT products).

Analyst Relations often reports into the corporate communications function, although it can also report to marketing, investor relations, sales, or a number of other groups.

In June 2006, the Institute of Industry Analyst Relations was formed as a community of practice for Analyst Relations professionals.

External links

Analyst relations blogs

* [http://www.hfn-ar.com/viewpoints/ About Analyst Relations]
* [http://analystequity.com/ Analyst Equity]
* [http://analystinsight.blogspot.com/ Analyst Insight]
* [http://blogs.hillandknowlton.com/blogs/arcade/default.aspx ARcade]
* [http://blogs.adobe.com/arena/ ARena]
* [http://armadgeddon.blogspot.com/search?q=AR+101+Series ARmadgeddon's AR101]
* [http://blogs.cisco.com/ar/ Cisco AR blog]
* [http://everydayinfluence.typepad.com/ Everyday influence]
* [http://www.hp.com/blogs/analystrelations/ HP AR blog]
* [http://www.knowledgecap.com/resources/ARIArchive.htm Knowledge Capital Group (KCG) Newsletters]
* [http://sagecircle.wordpress.com/ Sage Circle]
* [http://technobabble2dot0.wordpress.com/ Technobabble 2.0]
* [http://ataresearch.blogspot.com/ ATA blog]

Analyst relations directories

* [http://www.tekrati.com/ Tekrati -contains directory of analyst firms]

Professional Associations

* [http://www.aoarp.com Association of Analyst Relations Professionals]
* [http://www.analystrelations.org Institute of Industry Analyst Relations]

References


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