The Voice Hiphop & RnB Sweden

The Voice of Hiphop & RnB is a Swedish radio station.

History

The Voice, former Radio City and Mix Megapol, started in April 2004 in Stockholm on 105,9. The Voice is owned by ProSiebenSat.1 Media AG. After the merge with Bonnier Radio, SBS made massive research for the radiomarket in Stockholm. Since they have a strong AC-station with Mix Megapol the research told them to go younger and they started The Voice of Hiphop & RnB. In 2006, the radio station started in Göteborg on 107,8 and in Malmö on 106,1.

Facts

The format is called Rhythmic CHR and it has shown great success especially in the USA.The radio station's frequency is 105,9

Profile

The Voice mixes hip-hop artists like Eminem, Petter and 50 Cent with sexy R&B from artists like Beyoncé, Janet Jackson, Usher, Eric West and Justin Timberlake.

The brand of The Voice and the logo is represented in both Denmark and Norway through their sister stations.