- Melissa data
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Melissa Data Corp. 
Type Private Founded 1985 Headquarters Rancho Santa Margarita, Calif. Key people Ray Melissa, President/CEO
Gary Van Roekel, COOProducts Data quality API solutions, Web services, address verification software, mailing lists, data hygiene services Employees 100+ Website http://www.melissadata.com Melissa Data Corp. provides U.S. and Canadian address, phone and email verification solutions, mailing lists, and data hygiene and enhancement services. The company is based in Rancho Santa Margarita, Calif. and was founded by computer industry veteran Raymond Melissa, in 1985. Melissa Data was ranked #1 in customer satisfaction in a Data Quality Landscape Report by analyst firm Information Difference in 2009.[1]
Contents
Operations
Melissa Data helps in CRM and ERP applications by offering solutions that create a data quality firewall to prevent inaccurate, undeliverable and duplicate addresses from entering a database. Incorrect data - which includes invalid or outdated information - can originate from different data sources – through data entry, or data migration and conversion projects.[2]
In 2002, the USPS and PricewaterhouseCoopers released a report stating that 23.6 percent of all U.S. mail sent is incorrectly addressed.[3]
One reason contact data becomes stale very quickly in the average database - more than 45 million Americans change their address every year.[4]
According to The Data Warehouse Institute (TDWI), poor data quality costs U.S. businesses more than $600 billion each year.[5]
Origins and expansion
During its initial launch in 1985, the company offered a single product – a floppy disk containing a database of postal ZIP codes for use on a PC. That product was (and still is) known as ZIP*Data, which evolved into a comprehensive ZIP Code directory, containing geographic marketing data.[6]
In 1992, Melissa moved his business from a home office to a small office in San Juan Capistrano, Calif. In 1993, the company developed MAILERS+4, which identifies duplicates, automates the bulk mailing process, verifies, corrects, standardizes and adds ZIP + 4, PAVE and CASS Certified delivery address information.
Melissa expanded the company to a larger office in San Clemente, Calif. in 1993.[7]
The company acquired Peoplesmith Software in 2007 to enhance its data management and personalization tool product line.
Melissa Data acquired M1 Data and Analytics in 2009, gaining access to a database of 411/telecommunications directory information. The company announced the acquisition in a press release.[8]
Since then, the company diversified its product line to include address verification developer tools, list hygiene and enhancement services, mailing lists, enterprise, master data management applications, Web services, and desktop mailing software.[9]
Headquarters
Melissa Data moved its headquarters to a 30,000 s.f. office in Rancho Santa Margarita in 1999.
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Melissa Data headquarters
Technology partners
- Cosort
- Equifax
- Navteq
- Pervasive Software
- TomTom
External links
Melissa Data Corp. website
References
- ^ http://www.informationdifference.com/dq_landscape.html
- ^ http://www.information-management.com/issues/20060801/1060128-1.html
- ^ http://www.directionsmag.com/article.php?article_id=509
- ^ http://ribbs.usps.gov/move_update/documents/tech_guides/PUB363.pdf
- ^ http://tdwi.org/research/2002/02/tdwis-data-quality-report.aspx
- ^ http://www.melissadata.com/press/25-things-about-melissadata.htm
- ^ http://www.melissadata.com/press/25-things-about-melissadata.htm.
- ^ http://www.melissadata.com/newsreleases/melissa-data-acquires-m1-data.htm
- ^ http://www.melissadata.com/appnotes/compback.html
Categories:- Companies based in Orange, California
- Directory assistance services
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