Johnny Horizon

Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti-litter campaign.

First used in 1968 [ [http://www.nplnews.com/toolbox/history/publiclandhistory.htm#13 Citizen Tool Box-Public Land History ] ] , and resembling a cigaretteless Marlboro Man, reached his greatest usage in the years leading up to the United States Bicentennial celebration, with the "Johnny Horizon '76 Program". September 15, 1974 to October 15, 1974 was proclaimed "Johnny Horizon '76 Clean Up America Month, 1974" by President Gerald R. Ford. [ [http://www.presidency.ucsb.edu/ws/index.php?pid=23868 Gerald R. Ford: Proclamation 4315 - Johnny Horizon '76 Clean Up America Month, 1974 ] ]

Like the better known Smokey Bear and Woodsy Owl characters of the United States Forest Service, use of the Johnny Horizon mascot was protected under Federal law (18 U.S.C. 714) beginning in 1970 until his protection was repealed in 1982. The character is no longer used by the Bureau. A licensed Johnny Horizon Environmental Test Kit was produced by Parker Brothers in 1971 with 4 air pollution tests and 6 water pollution tests for young environmental scientists. [http://www.hasbro.com/common/instruct/JohnnyHorizonEnvironmentaltests.PDF]

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