Linguistic marketplace

Linguistic marketplace

In sociolinguistics, the concept of the linguistic marketplace, or "marché linguistique" refers to the fact that the value of a speaker's language standardization depends on their role in society. SociolinguistJ.K. Chambers writes that 'professionals of language' such as teachers, authors, or lawyers have more value placed on their language use and lingustic variations than do chemists or engineers. Similarly, standard language use of 'technicians of language', such as actors or secretaries, has an extremely high value in the linguistic marketplace, as their occupations require high levels of linguistic interaction and discourse proficiency.

Market pressures have strong influences on language patterns, usually pushing the speaker towards standardization or towards the prestige language. When a lower value is placed on language in some occupations requiring little linguistic interaction, pushes towards standardization do not occur.

The Linguistic Marketplace also has significant value when assesing gender roles and thus, gender-based linguistic variation within a society. It also plays an important role in age-based variation.

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References

Chambers, J.K. (2003), Sociolinguistic Theory: Second Edition, Oxford, England: Blackwell; p195-199


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