The Central

The Central

infobox shopping mall
| shopping_mall_name = The Central


image_width = 180px
caption =
location = Clarke Quay, Singapore River, Singapore
address = 6 Eu Tong Sen Street, Singapore 059817
opening_date = 2007
developer = Far East Organization
manager = PARCO
owner= Far East Organization
number_of_stores = 280+
number_of_anchors =
parking =
floor_area = convert|200622|sqft|m2
floors =5
website = [http://www.thecentral.com.sg/home/index.aspx?key=home]

The Central (Chinese: 中央广场) is a commercial and residential building located on Eu Tong Sen Street, opposite Clarke Quay along the Singapore River in Central Area, Singapore. The Central comprises a five-storey shopping mall, situated below a block of purpose-built small office/home office (SOHO) units, and a 25-storey office tower.

Opened in January 2007, the contemporary shopping mall sits on a site directly above Clarke Quay MRT Station. Managed by PARCO, the mall has five levels totalling convert|200000|sqft|m2 of retailing space, and houses Singapore's first purpose-built SOHO units. The mall has a distinctive Japanese theme, with a wide variety of Japanese shops and restaurants as tenants. The mall's developer, Far East Organization, planned to turn The Central into a Japanese food paradise in the style of Decks Tokyo Beach, a popular waterfront shopping and entertainment complex in Tokyo's Odaiba district.cite news | author = Noelle Loh | title = Japan Central | publisher = "The Sunday Times" | date = 19 August 2007]

In the first of its kind promotional event for a shopping mall in Singapore, Central will be presenting "South East Asia's Biggest Magic Event at the Singapore River" [http://www.channelnewsasia.com/stories/singaporelocalnews/view/355938/1/.html Lifestyle activities planned for Singapore's first F1 race] , Channel News Asia, 23 June 2008] by having Singapore top magic duo - J C Sum and 'Magic Babe' Ning teleport 3 people across the iconic Singapore River in 2.5 seconds on the 24th of September 2008."魔术宝贝2.5秒让你消失",WOBAO, 08 Aug 2008] This mega illusion will be part the F1 Singapore Grand Prix Season."Two illusionists for F1 event in September will teleport across Singapore River in 2/5 seconds", Lianhe Zaobao, 24 Jun 2008] Named "The Impossible Journey", the starting point will be 3 separate teleportation chambers, each on a see-through platform, atop a see-through stage at the Central river promenade. The destination will be across the Singapore River on the Read Bridge almost 250m away. [http://www.jcsum.com/megaillusion.html, Mega Illusion, Retrieved 18 Aug 2008]

Gallery

Notes and references

External links

* [http://www.thecentral.com.sg/home/index.aspx?key=home The Central website]
* [http://www.visitsingapore.com/publish/stbportal/en/home/about_singapore/ezine_home/Jun07/new_in_town/central.html Uniquely Singapore website]
* [http://www.fareastorganization.com.sg/landmark/2Q2005/index.htm Far East Organization's website]


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