This Is a Heavy Product

AfDM|page=This Is A Heavy Product|date=2008 August 28|substed=yes .)

The stickers

The stickers in question are circular, about 6–8 cm in diameter, and printed in black and white on vinyl, and were apparently designed for industrial purposes. They feature a simplified line drawing of a worker struggling to lift a bucket, beneath which is the eponymous text.

The phenomenon

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In 2003, a photocopied zine titled "This Is A Heavy Product" came out in Melbourne. It was dedicated to the stickers, featured photographs of them in various locations worldwide, and had a competition, inviting readers to send in photographs of the stickers in interesting locations, the winner to receive a T-shirt printed with the design. To further these purposes, one sticker was provided with each copy.

* The stickers were produced by V/Line and used in the old west Melbourne freight depot, a building later explored by the Cave Clan. Approximately 12,000 stickers were gathered by the Cave Clan elite and distributed throughout Melbourne. Some were later distributed by Cave Clan members Bob and Gilligan to Bangkok, Europe, the United States and Canada. The sticker motif was reproduced on to t-shirts and sold alongside Cave Clan t-shirts in a shop run by Cave Clan members in Northcote, Melbourne, Australia during late 2000 and early 2001.