Vega 95.3

Radio station


name = Vega 95.3 FM
airdate = 1 August 2005
frequency = 95.3 MHz FM
area = flagicon|Australia Sydney, Australia
erp = 150 kw
format = Adult hits
owner = DMG Radio Australia
slogan = The 70s, 80s and the best new songs
callsign_meaning =
website = [http://www.vega953.com.au www.vega953.com.au]

Vega 95.3 FM (call sign: 2PTV) is an Australian commercial radio station operated by DMG Radio Australia in Sydney.

History

In contrast to DMG's other Australian radio brand, Nova, Vega was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s. Vega 95.3's major rival is Mix 106.5

The majority of music played on the station is Adult hits. Their current positioner is "The 70s, 80s and the best new songs", and is aiming at the 25-54 age group.

Presenters

* Breakfast with Tony & Bec with Mikey (Tony Squires, Rebecca Wilson and Mikey Robins)
* Alex Dean
* Jen Oldershaw
* Jason Staveley
* Trevor Sinclair
* Chris North
* Bogart Torelli
* Mike Byrne

Ratings

During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega 95.3 had failed to attract a significant audience, with a 1.8 percent audience share. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station.

In June 2006 [http://www.smh.com.au/news/tv--radio/we-dont-talk-any-more/2006/06/03/1148956582643.html] the station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns. The changes were slow in growing market share, with the audience falling to 1.7%(No. 6, 2006.

By the end of 2006, Vega 95.3 had reached their ratings peak, to date, reaching a 2.8% share.

In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that it would get more listeners to sample the station.

In the first radio survey of 2007, Vega 95.3 had small increases, reaching 3%.

By the 4th radio survey of 2007, Vega 95.3 had reached 4.6%. In the 40-54 age group, Vega 95.3 was the second highest rating FM station in that age group after classic hits station WS-FM, who, traditionally, have been the highest rating FM station in that age group.

References

* Nielsen Media Research (2005-12-06). [http://www.commercialradio.com.au/ssl/documents/Sydney%20Survey%208%202005%20internet%20summary.pdf Survey Results: Sydney, Survey No. 8, 2005] . Retrieved on 2006-02-17.

External links

* [http://www.vega953.com.au Official site]