The Shand Group

The Shand Group

Infobox_Company | company_name = The Shand Group (TSG)
company_type = Private
foundation =1982
location = Santa Barbara, CA
key_people = Bobby Shand (President), Chris Weakley (Senior Vice President), Joe Long (Vice President of Marketing), Angelique Rothermel (Vice President of Client Services)
industry = Advertising, Marketing
services=Communication strategy and advertising
homepage = [http://www.theshandgroup.com/ www.theshandgroup.com]

The Shand Group (also known as TSG) is an independent, integrated advertising and marketing agency located in Santa Barbara, CA, and operating satellite offices in Los Angeles, New York, San Francisco, Seattle and Austin. The agency was originally founded in Los Angeles in 1982 by president Bobby Shand, and operates with ten to thirty employees and contract associates. Marketing services include: market positioning and strategy, brand identity, advertising and collateral, web development, media planning and placement. TSG’s client base includes products and services aimed at the upscale consumer and trade markets.

Clients, past and present, include: [http://www.platinumguild.com/ Platinum Guild International] , A. Lange & Sohne, IWC, Tag Heuer, Memoire, [http://www.argylediamonds.com.au/ Argyle Pink Diamonds] , [http://www.simongjewelry.com/ Simon G.] , [http://www.kraikodiamonds.com/ Kraiko Diamonds] , [http://www.mentorcorp.com/ Mentor Corp.] , [http://www.isolagen.com/ Isolagen] , [http://www.consumer.schwarzkopf.com/ Schwartzkopf & Henkel] , [http://www.agera.com/ Agera] , Jill Stuart, [http://www.guess.com/ Guess] , [http://www.macandjac.com/ mac&jac] , Absolut Vodka, Adidas, and Chrysler.

History

Founded in Los Angeles in 1982, TSG added to their prominence in the marketing world by creating a division of their company in the late 1980’s devoted to pioneering themed advertorial sections in magazines. These advertising sections worked to benefit a variety of charitable organizations, including Make-A-Wish Foundation, Athletes & Entertainers for Kids, and Pediatric AIDS, by developing cross pollinating strategies with prominent brands such as Absolut Vodka, Columbia Pictures, Tag Heuer among others.

Moving the senior management office to Santa Barbara in 1995 allowed the principals, Bobby and Susan Shand, to fulfill their commitment to quality of life for their employees by utilizing technology to establish a then revolutionary virtual office setup that allowed top creative and account personnel to conduct their job functions from across the county. Satellite offices were established in New York, Los Angeles, San Francisco, and Seattle, with creative talent pulled from all corners of the country.

Awards

[http://www.summitawards.com/index.php/ Summit Creative awards] , including: Mentor Corporation’s rebranding initiative “Mentormorphosis”; Platinum Guild International’s consumer launch, and Kraiko Diamonds’ “Beauty You Can Trust”; [http://www.aaf.org/awards/addys.html/ Addy Awards] including: UltraSculpt “Fine Line. Fine Art.” trade ad and “Naked” consumer ad; Kraiko Diamonds’ “Beauty You Can Trust” campaign; Memoire’s “6000 Ways To Say I Do” marketing kit; Platinum Guild International’s “What is a Moment Worth” consumer campaign; [http://www.sbcphd.org/ahp/tobacco/ Santa Barbara County Tobacco Prevention] Settlement Program’s “Money to Burn” mixed media campaign.

References

* [http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=537609] Brandweek
* [http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1143193] Brandweek
* [http://findarticles.com/p/articles/mi_m0BDW/is_42_41/ai_66705279] Brandweek
* [http://www.jckonline.com/article/CA476808.html?q=shand] JCK
* [http://www.nationaljewelernetwork.com/njn/search/article_display.jsp?vnu_content_id=1000535749] National Jeweler
* [http://www.allbusiness.com/retail-trade/apparel-accessory-stores-womens-specialty/4239554-1.html] National Jeweler
* [http://www.timezone.com/library/news/news631995130596718750] TimeZone
* [http://www.summitawards.com/index.php] Summit Awards
* [http://www.aaf.org/awards/addys.html] Addy Awards

External links

* [http://www.theshandgroup.com/ Official site]


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