JBX Grill

JBX Grill was a line of fast casual restaurants introduced in 2004 by Jack in the Box Inc. JBX Grill featured high-quality, cafe-style food, avoiding most of the cheaper fast-food items typically served at Jack in the Box. The architecture and decor maintained an upbeat, positive atmosphere, and the customer service was comparable to that of most dine-in restaurants. Two of the Jack in the Box restaurants in San Diego, California, (where Jack in the Box is headquartered) were converted to JBX Grill restaurants that were used to test the new concept. (The location in Hillcrest still retains many of the JBX elements, including an indoor/outdoor fireplace and modern architecture.) There were also restaurants in Bakersfield, California, Boise, Idaho, and Nampa, Idaho. The last stores were converted back in 2006.