Wiredset

Wiredset LLC is a digital agency providing "online and mobile marketing services", "strategic business consulting", and "proprietary technologies". Established in 2004 by Mark Ghuneim, Wiredset is based in New York, New York, USA. Wiredset include leading brands, recording artists & labels, fashion, media and technology companies.

ervice Divisions

Wiredset's primary services include digital marketing, mobile marketing, market intelligence, and web and mobile production.

Wiredset's digital marketing approach includes "campaign management", "advertising and media buys", "3rd party website promotions and campaigns", "social networks marketing", "grassroots marketing" and "product development".

A full-scale digital agency. We provide online and mobile marketing services, strategic business consulting, market intelligence, and cutting-edge web production, all enabled by proprietary technologies and services. Wiredset can work with your firm across the entire value chain:

Online Marketing

Build audience and awareness for your offerings through trust and engagement.

Web Production

Create elegant web properties; sites, widgets, Facebook & OpenSocial applications

Measurement and Metrics

Analyze your successes in real-time using our proprietary tools

trategic Consulting

Determine your business logic, enabling technologies, marketing plan

Market Intelligence

Wiredset has developed an in-house business intelligence tool, Infofilter, which generates real-time media, entertainment, business, and marketing research information for multiple streams of project data in one integrated platform. In 2006, Wiredset began offering daily tracking updates free to the public, hosting charts of the 50 most-downloaded Anime, Game, Music, Software, Television and Video files distributed over the Internet using the BitTorrent peer-to-peer (P2P) at infofilter.net.

Infofilter.net and Trendrr.com

Infofilter.net is unique in the fact that it allows users to compare and assess a range of data sources in real-time, including social networks, media, search, video assets, sales data, blog buzz, social bookmarking and adoption metrics, file sharing (p2p / bitTorrent) as well as custom digitial sources. This has application for companies measuring marketing and advertising R.O.I. results, tracking copyrights, viral assets, and business competition. Infofilter is a web-based application.

June 2008 Infofilter Morphs into [http://Trendrr.com/ trendrr.com]

A new free and public facing service called Trendrr was launched in the summer of 2008. The new service has a free tier and all data is open and exportable. There is also a [http://developer.trendrr.com/ developer area] that was launched to facilitate usage of the API and other tools around the service. It contains documentation to the Creative Commons published (MSS) Metrics Syndication Standard.

MSS is a web metrics syndication format. Its name is an acronym for metrics syndication standard. MSS is a dialect of XML. All MSS files must conform to the XML 1.0 specification, as published on the World Wide Web Consortium (W3C) website. The goal of MSS is to provide sites with a standard way to publish easily ingestible metrics relating to its community and content.

Clients

Wiredset clients include MTV, Virgin Group, Microsoft, Sony BMG, Apple Inc., JWT, and Universal Music Group.

Mark Ghuneim

Mark Ghuneim, CEO and co-founder of Wiredset, launched the digital agency in 2004 after 16 years with Sony Music Entertainment. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel.

Ghuneim has pioneered innovations in new media as the music industry has evolved over the past three decades. Before joining Sony Music Entertainment, Ghuneim was Director of Press and Video Promotion for the independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes.

External links

*http://wiredset.com
*http://trendrr.com
*http://whatsupnyc.com