E-mail drip marketing

E-mail drip marketing is a form of e-mail marketing where a company sends ("drips") e-mail messages to subscribers on a scheduled basis established using e-mail marketing software. [Definition of Drip Email in Real Estate [http://realestate.about.com/od/df/g/defdripemail.htm] ]

As an example, a real estate lead may be interested in home listings for a specific area. He could be sent an introductory message, then be placed on an automated e-mail drip campaign where updated home listings are sent to him on a weekly basis.

E-mail drip marketing can be an extremely effective way to brand a business to big ticket leads that may still be in "research mode" for weeks if not months. [Preaching Persistence With Big Ticket Leads [http://bigserp.com/2007/06/19/preaching-persistence-with-big-ticket-leads-bigserpcom] ] A lead may be more inclined to do business with a company whose email drip marketing campaign is effective, meaning that the company has sent him helpful information throughout the research period.

As with any form of e-mail marketing, e-mail drip programs must be constructed carefully so that the messages will not be intercepted by spam filters.

References

Drip email is the process of sending pre-written emails to your clients on a regular basis for a specific period of time, helping build their confidence in you, creating top-of-mind awareness for your name and business, and providing information your clients will find useful.

Drip email systems are not meant to eliminate the personal contact between you and your clients. Understandably, face-to-face contact, or phone contact is a much stronger way to communicate. Drip Email is simply meant to maintain a steady, constant contact with your clients and prospects, when you find yourself too busy to provide the personal contact yourself.

Drip email can often be the most beneficial when it is paired with an auto-response system. Incorporating an auto-response system into the software application. Pre-written auto-responders are designed to contact your online leads immediately from the time they request information from your site, 24 hours a day, 7 days a week.