Kudzu.com

Kudzu.com

Infobox Company
company_name = Kudzu.com
company_
company_type = Private
foundation = June 2005
location = Atlanta, GA, USA
key_people = Tom Bates, Vice President, General Manager
industry = Business ratings and reviews / Local Search
products =
revenue =
operating_income =
net_income =
num_employees =
parent =
subsid =
homepage = [http://www.kudzu.com/ www.kudzu.com]
footnotes =

Kudzu.com is an online local advertising company that aggregates user reviews (screened to remove more negative reviews [ [http://sandiego.kudzu.com/merchant/reviews/popup_tips.jsp “Guidelines for Writing Reviews” at Kudzu.com] ] ) and ratings on local businesses, merchants and service providers. Kudzu.com is owned and operated by Cox Search, Inc., a subsidiary of Cox Enterprises.

Site features

Kudzu.com is an online directory of professional service providers. The database of over 13 million businesses has structured profiles to describe what the companies offer. Profiles can include marketing descriptions, photographs of work performed, videos, coupons, professional affiliations, and credentials. It also lets consumers provide user-generated reviews and ratings of local businesses. Site visitors interested in finding a service provider may search or browse profiles by service rendered, specialty, geographic location, and “star” rating, among other fields, to find businesses for their particular home and personal needs.

The website originally served the market of Atlanta (with 135,000 listed businesses), and expanded to Arizona (80,000 businesses), San Diego (80,000 businesses) and Las Vegas (50,000 businesses) in the fall of 2006. In the fall of 2007, Kudzu.com expanded its listings on a national level, offering business information and the ability for customers to rate and review businesses in all markets across the United States. [http://www.forbes.com/prnewswire/feeds/prnewswire/2007/06/27/prnewswire200706270800PR_NEWS_B_MWT_CL_CLW016.html “Kudzu.com Announces 100,000 Comprehensive Consumer Reviews”] , Kudzu.com press advisory, 27 June 2007]

Features

Some of Kudzu.com's features include:
*Merchant written profiles
*Lists of services, brands, styles, etc.
*Multiple reviews per business
*Mapping capabilities
*Star ratings and attribute scoring (for Quality, Serivce and Price)
*Merchant-uploaded video
*Merchant-uploaded photos
*Printable online coupons
*“Virtual House”, where users can click on parts of the house, room-by-room, to get appropriate directory listings. Clicking on a fish aquarium in the master bedroom, for instance, leads to listings for pet stores. Clicking on the rug leads to listings for maid services.

References

External links

General

* [http://www.kudzu.com/ www.Kudzu.com]

Articles

*"Arizona Republic": [http://www.azcentral.com/arizonarepublic/business/articles/1220biz-kudzu1220.html New directory aiming for top of search lists]
*"KGTV San Diego": [http://www.10news.com/10newsclick/10510175/detail.html 10News Click: Kudzu.com]
*"Forbes": [http://www.forbes.com/leadership/2006/10/10/leadership-newspapers-media-lead-innovation-cx_cc_1011clayton.html%20 The Future Of Newspapers]
*"SearchEngineWatch.com": [http://searchenginewatch.com/showPage.html?page=3626027 The Local Video Revolution]
*"Search Engine Journal": [http://www.searchenginejournal.com/kudzucom-local-search-growing-outside-of-atlanta/3955/ Kudzu.com Local Search Growing Outside of Atlanta]


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