- Sabritas
Infobox_Company
company_name = Sabritas, S. de R.L. de C.V.
company_
company_type =Subsidiary ofPepsiCo
company_slogan =
foundation =1943
location =Mexico City ,Mexico
key_people =
num_employees =
products =Snack food
homepage = [http://www.sabritas.com.mx/ sabritas.com.mx]Sabritas is a Mexican snacks company
History
Sabritas was founded in
1943 by Pedro Marcos Noriega as Golosinas y Productos Selectos inMexico City . It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based. The name is a contraction of Sabrosas Botanitas, which means Tasty Snacks in Spanish. [http://www.sabritas.com.mx/empresa_historiacronologica.php (Spanish)]In
1966 , one year afterFrito-Lay andPepsi-Cola Company merged to form Pepsico, Sabritas was acquired. It started modernizing its processes and expanding its retail channel.Present Day
Sabritas is the brand under which Pepsico brands the
Frito-Lay products in Mexico, such asCheetos ,Fritos ,Doritos andRuffles . It is also the namesake for its own line of potato chips.It has also several local products such as Crujitos, Poffets, Rancheritos and Sabritones.Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's
Barcel has 12% of it.Alegro Internacional
In
1982 , in the middle of theLatin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it's pretty popular among kids.Fact|date=June 2008The brand was so successful that later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.References
Wikimedia Foundation. 2010.
