WWBU

Infobox Radio station
name = WWBU-FM


city = Radford, Virginia
area = Radford, Virginia
Blacksburg, Virginia
Christiansburg, Virginia
Virginia Tech
Pulaski County
branding = SuperSports 101.7
slogan = New River Valleys Sports Station

airdate = 1965
frequency = 101.7 MHz
format = Sports-talk radio
power =
erp = 5,800 Watts
class = A
callsign_meaning = WW BUbba Country; BlacksBUrg Talk
former_callsigns = 1965: WRAD-FM,
1981: WRIQ,
1991: WRIQ Q-102 Country, 1994: WRIQ CD Country, 1999: WNRV-FM Soft Rock 1999: WBXW The Box,
2002: WWBU Bubba, 2004: WWBU Supertalk. 2008: WWBU SuperSports
owner = Cumulus Media
webcast =
website =
affiliations = Fox Sports, VT baseball
sister_stations = WBRW, WFNR-FM/AM, WPSK, WRAD

WWBU-FM / SuperSports 101.7 FM is an FM radio station in Fairlawn, Virginia broadcasting a Sports format.

WWBU is owned by Cumulus Media, along with 107 Country WPSK-FM, 105.3 The Bear WBRW-FM, Hot 100.7 WFNR-FM, Timeless Radio 1460 WRAD-AM, and News/Talk 710 WFNR-AM. The studios are located at 7080 Lee Highway in Radford, Virginia, but the physical broadcast antenna is located one mile southeast of the studios on Lee Highway.

Programming

At the top of each hour WWBU airs a 2 minute Fox Sports break updating the top national and international sports stories of the day. Throughout the day, typically three times an hour, WWBU broadcasts the local weather forecast provided by meteorologists from local TV station WDBJ.

SuperSports features some of the most popular sports talk show hosts in America, including Dan Patrick, (9am - Noon) and Jim Rome (Noon - 3pm). The marquee show on WWBU is the locally produced and oriented Big Dog Sports Talk with host Rick Watson and producer Jamie Forrest. The show is a sports oriented call-in show and airs weekdays from 3-6pm. [www.radford.edu/Athletics/RSN.html] . During high school football season, Watson is the play-by-play announcer for Pulaski County High School football (heard on sister station WPSK-FM) [www.swvasports.com/Links/media_links.htm] . SuperSports 101.7 carries Christiansburg Blue Demons High School football, with Kyle Bailey on play by play and Harley Dixon (from afternoons on WPSK) providing color commentary.

During the 2007 college baseball season, WWBU broadcast all Virginia Tech baseball night games (with the day games broadcast on sister station WRAD-AM [ [http://www.hokiesports.com/baseball/recaps/2007035aaa.html Cumulus NRV to broadcast Tech Baseball ] ]

On weekends and late nights, SuperSports airs the Fox Sports Network featuring prominent sports shows and games from all over the United States.

History

Throughout the 1990s, WWBU was WRIQ-FM CD Country. In January 1999, new ownership changed the format to a somewhat antiquated format known as M.O.R. (Middle of the Road) and called it The Box. After two years and minimal success, WRIQ was changed to WWBU-FM Bubba Country, a classic country music format. After two more years of more mediocre success, WWBU adopted a News/Talk format. In August of 2008, SuperTalk became SuperSports 101.7, (though the call letters WWBU were never changed despite that they were short for "BUbba country").

References

External links

*FMQ|WWBU
*FML|WWBU